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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, (Paperback)

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, (Paperback)
Author: Sybex
ISBN: 9780470610121
Format: Paperback
Publication Date: 2012-04-24
Page Count: 496

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Computing & Internet
Pub date
2012-04-24
Pages
496
Reading level
General

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A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, (Paperback)
Author: Sybex
ISBN: 9780470610121
Format: Paperback
Publication Date: 2012-04-24
Page Count: 496

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Computing & Internet

Pub date

2012-04-24

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