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L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown

4.3 stars out of 3275 reviews
(4.3)|
3,275 ratings
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Hair Color Shade:5G Medium Golden Brown
2 Black, $6.97
3 Soft Black, $6.97
4 Dark Brown, $6.97
4R Dark Auburn, $6.97
$2.32/oz
5 Medium Brown, $6.97
5A Medium Ash Brown, $6.97
selected, 5G Medium Golden Brown, $11.90
Other options
6 Light Brown, $6.97
8G Medium Golden Brown, $10.99
9 Light Blonde, $6.97
Blonde, $6.97, Out of stock
4A Dark Ash Brown, $6.97, Out of stock
4G Dark Golden Brown, $6.97, was $11.50, Out of stock
$11.50
Multipack Quantity:1

Key item features

L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown

  • Rescue your roots in between colorings.
  • This 10-minute permanent hair color root touch-up is a low ammonia color gel with built-in conditioning and an aromatic scent.
  • Magic Root Rescue is recommended to cover gray hair for root regrowth of fewer than three weeks.
  • Its quick precision applicator makes touching up roots fast and easy.
  • No uneven touch-ups, just seamless, beautiful color from root to tip.
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Starting from $11.90

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Customer ratings & reviews

4.3 out of 5 stars
stars3,275 ratings1,739 reviews
How item rating is calculated
  1. 5 stars68% (2,236)
  2. 4 stars14% (473)
  3. 3 stars6% (195)
  4. 2 stars3% (97)
  5. 1 star8% (274)

Reviews summary

Pros
  • : Product is quick to learn and operate.
  • : Blends well with existing hair color.
  • : Comes with a soft brush for easy application.
  • : Offers good cost compared to its features and quality.
  • : Matches user's hair color accurately.
Neutral
  • : Can be excellent, but inconsistent across users.
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Showing 1-3 of 1,739 reviews

Dec 20, 2025
Mary
Item details
Hair color shade: 6G Light Golden Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

No more grey

Love this fast, easy way to touch up roots and maintain my color. Not ready to go grey yet, but I don't need to spend an hour a month coloring all my hair. Root touch up handles it perfectly. Applies in 5 minutes. Let set 10 minutes and rinse out then shampoo. Done! Low odor is a plus too. Lasts about 6 weeks. Keeps all my hair the same shade.

Helpful?5ONGTWUZ9MQP14894205
Mar 24, 2026
Gabrielle
Item details
Hair color shade: 4 Dark Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Refreshed look in minutes!

L'Oreal's root rescue is a great product for a quick touch up. It covers gray beautifully and takes little time. Apply, have a cup of coffee and rinse, style and go! It's really that easy. 10 Minutes to a refreshed look between color! It's not a matte ink look, but vibrant color that reflects light. I've been using it for years.

Helpful?5ONGTWUZ9MQP14894205
Dec 15, 2025
Gina
Item details
Hair color shade: Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

The best dark ash blonde color I've ever found!

This is really great hair color, I highly recommend it! I love the golden brown hair color with a touch of Ash to it. There are so many different brands I have tried over the years- and the ash barely shows at all. But wow with this one, the golden color is so nice and the ash is REALLY good, I absolutely love it! And the color really lasts a long time too.

Helpful?5ONGTWUZ9MQP14894205