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L'Oreal Paris Feria Lightening System, Hi-Lifting, 1 Kit

3.8 stars out of 4781 reviews
(3.8)|
4,781 ratings
L'Oreal Paris Feria Lightening System, Hi-Lifting, 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Hyper Platinum
205 Bleach Blonding (Bleach Blonde), $12.59
Extreme Platinum, $12.97
selected, Hyper Platinum, $12.97
Platinum Bounce, $12.49, Out of stock
Very Platinum, $7.13, was $14.15, Out of stock
$14.15
Multipack Quantity:1

Key item features

  • Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
  • Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
  • Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Current price is $12.97
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Customer ratings & reviews

3.8 out of 5 stars
stars4,781 ratings3,331 reviews
How item rating is calculated
  1. 5 stars57% (2,743)
  2. 4 stars11% (505)
  3. 3 stars6% (290)
  4. 2 stars5% (259)
  5. 1 star21% (984)

Reviews summary

Pros
  • : Lifts hair by a significant amount.
  • : Produces various blonde shades on different hair types and colors.
  • : Has a non-overpowering smell.
  • : Produces rich, bold, and long-lasting shades with good coverage.
Neutral
  • : Can be vibrant, but often appears overly dark.
  • : Can be vibrant and natural, but may not match expectations.
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Showing 1-3 of 3,331 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Helpful?4DT6IWUAUBGP631706651
Dec 28, 2025
Caitlin
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Yes!

This is by far, the best boxed bleach I have ever used. Many years of doing my own hair, %26 I've never been able to achieve an actual level 10 platinum blonde, until now. I used this on previously lightened and fashion/fantasy color dyed hair, %26 my hair feels just fine. My hair is still soft, there's no damage, no breakage, no dryness. I am extremely impressed %26 would absolutely recommend this bleach!

Helpful?4DT6IWUAUBGP631706651
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful Platinum Blonde no breakage!!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP631706651