Clairol ColorStrong Permanent Zero Ammonia Hair Dye, 5.0 Medium Brown - Toscana Hair Color, 1 kit
Clairol ColorStrong Permanent Zero Ammonia Hair Dye, 5.0 Medium Brown - Toscana Hair Color, 1 kit
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Clairol ColorStrong Permanent Zero Ammonia Hair Dye, 5.0 Medium Brown - Toscana Hair Color, 1 kit

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Hair Color Shade:Medium Brown
Hair Color Category:Brown

Key item features

  • MULTIDIMENSIONAL COLOR WITH AHA helps reinforce hair structure and create sublimely multidimensional color.
  • COLOR + BONDING SYSTEM WITH AHA IN EVERY STEP! First, Bonding Primer with AHA acts like a base coat to prepare hair for color. Once primed, reflective pigments + AHA fill hair with multidimensional tones. Lastly, Bonding Treatment with AHA seals color in like a top coat and gives final reinforcement to the hair structure.
  • ZERO AMMONIA + 100% gray coverage. Formulated without parabens, PPD/PTD.† †Do not use this product if you have a known PPD/PTD allergy, as you may still experience a severe reaction.
  • One hair color application kit: Bonding Primer with AHA, Permanent Color Cream, Activator, Bonding Treatment with AHA, Pair of Gloves and Instruction Leaflet
  • Find your dream hair destination with shade: Toscana. Roam the iconic countryside and lose yourself in the lush vineyards and olive groves.
Current price is $13.97
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One-time purchase $13.97

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Customer ratings & reviews

4.4 out of 5 stars
stars3,361 ratings2,519 reviews
How item rating is calculated
  1. 5 stars65% (2,179)
  2. 4 stars20% (670)
  3. 3 stars8% (258)
  4. 2 stars3% (105)
  5. 1 star4% (149)

Reviews summary

Pros

  • : Process is straightforward and easy to follow.
  • : Has a non-overpowering smell.
  • : Easy to follow and understand.
  • : Has a natural, healthy color appearance.
  • : Produces a deep, natural-looking color with good coverage.
  • : Effectively covers gray hair evenly and completely.
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Showing 1-3 of 2,519 reviews

Dec 7, 2025
WalmartShopper
Top Reviewer
Item details
Hair color shade: Medium Ash Blonde
Hair color category: Blonde
5 out of 5 stars review

Verified Purchase

One of the least stressful box hair color kits I’ve tried. Medium ash blonde (key west) color was expected, more of a dark ash blonde. Next time I may try a lighter shade but didn’t want any “surprises” the first time trying. Seemed to cover most of the stray gray hairs and also did not come out with any red undertones which was my main worry. Seems to be an even coverage as well.

Helpful?1DLQ7T0QKIG812040155569
Jun 2, 2025
MariposaWings
Item details
Hair color shade: Blue Black
Hair color category: Black
5 out of 5 stars review

Verified Purchase

Great quality compared to other hair dyes

At first, I thought $13 was a lot for a store bought hair dye but it's worth it because this is your hair right?! The color turned out rich %26 beautiful (blue black) and I wanted it really dark. It's been a few weeks, and the color is still going strong. Compared to other store-bought dyes, the quality of this product is way better. I will definitely continue using this brand for touch ups.

Helpful?1DLQ7T0QKIG812040155569
Jun 19, 2025
Tam
Top Reviewer
Item details
Hair color shade: Dark Ash Blonde
Hair color category: Blonde
5 out of 5 stars review

Verified Purchase

Ash blonde

Great product. Didn’t have a smell of coloring. Ones with fantastic conditioner and bunch lasts a while Plot turned out like I wanted it too. No red hair hock usually happens. I’m very happy with this coloring.

Helpful?1DLQ7T0QKIG812040155569