I was skeptical but this actually does what it claims! The color was a little lighter than I expected but it covers my grays and is easier to use than traditional hair color kits.

This product is great, better for your hair and is excellent for gray coverage, It would be nice if you had. Some lighter shades of Blonde, but this product is much better than any other hair color , leaves your hair soft and the color is just as it says

This product is amazing on the first tryout. The color covered all my grey hair and did not make my hair too dried. I will buy another one !

This was super easy to use and there is lots in there. Will probably last me at least 10 uses. I took before and afters to see how well it did. I think the color isn't the one I would pick again, but that's on me. It's a little brassier than the rest of my hair. I read the reviews and saw that it really is just for covering the grays, so I just put it around my face bc that's where the bulk of my grays are. I will make sure I use a little more next time bc there are still a couple of sections that look more gray than blond, but I'm happy with these inexpensive, easy results.

Pleasantly surprised! Covers rather well while still showing natural highlights which makes it very natural looking. Left my hair soft. Lasts a few shampoos for me. I used ash brown which is my exact natural color.

I recommend this product, but you should test it on a small area first. I was charged mire than original price. The bottle wasn't full; the size is smaller than expected. For hair that isn't very long, it will probably last for two full coloring sessions. It says three in one, but I still have to use conditioner. It covers root area, same as grays. Also it took about three days to arrive, so order it in advance. I was trying to rate it, four and a half stars. For some reason, it didn’t saved.

it was a gift for a friend who greyed young and hair grows several inches in a couple weeks, well her scalp is burnt from real dye so she tried this. it didn't color as well as I hoped , not as dark blonde as it shows but it did lightly color and didn't burn...

Came up in Walmart search under non-irritating hair dye shampoo. It does have some irritation. Would not recommend using often.

it covered "some" of my gray roots, but not all ... i put it on thick and cover my entire head, but, I'll probably thriw it in the trash and go back to my regular dye. (blonde) i didn't like having to put it on dry hair an let it sit. i thought you would use it in the shower like a regular shampoo. didn't work very well.

Left my hair my natural color thanks to that I'm gonna have to dye my hair black as I had it before. I just read in another comment that we need to bleach our hair before using this product to get the desired color. I feel that the owner of the company that manufactures this product should put that in the description or box before we buy it or use it. FALSE ADVERTISEMENT!!!