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Parent's Choice Advantage Premium Non-GMO Powder Baby Formula with Iron, 36 oz

Key item features

  • Complete Nutrition: Parent's Choice Advantage Premium provides complete nutrition for baby's first year; this enhanced formula has multi HMOs versus our single HMO formulation; compare to the nutrition of Similac 360 Total Care
  • Immune and Digestive Support: Enhanced with dual HMOs, 2'-FL and LNnT, immune supporting prebiotics commonly found in breast milk; HMOs aid the growth of beneficial bacteria in baby's digestive tract for immune support and digestive health
  • Closer to Breast Milk: Enhanced with double the HMOs, this infant formula for babies ages 0-12 months has been specially crafted to be closer to breast milk than our previous infant formula 
  • Trusted Ingredients for Growth: Includes DHA, Lutein, Vitamin E and Choline to help support brain and eye development; non-GMO, ingredients not genetically engineered; no artificial growth hormones or palm olein oil  
Current price is $31.9388.7 ¢/oz
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Customer ratings & reviews

4.5 out of 5 stars
stars1,742 ratings747 reviews
How item rating is calculated
5.0
4.9
4.8
4.0
3.9
1.0

Reviews summary

Pros

  • : Provides essential vitamins and minerals for growth.
  • : Mixes without clumping or foam.
  • : Formula contains comparable ingredients to well-known brands.
  • : Reduces spit-up in most babies during feeding.
  • : Offers at a lower cost compared to name-brand formulas.

Cons

  • : Formula has a potent odor in the canister.
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Showing 1-3 of 747 reviews

May 20, 2026
Jennifer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Excellent alternative to Similac 360 w/iron

I originally went to order Similac 360 W/iron 2 cans the same size.. I would of paid 130.00 I spoke to my daughters pediatrician and they told me that these were exactly the same formula and I can buy them as a replacement. 2Of the large cans cost me $63.00

Helpful?73HBUV26ORYB947890369
Apr 27, 2026
Michael
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Similac Switch

Switched from Similac total 360. This product is the exact same half the piece and almost double the volume. Baby didn't even notice a difference! Great find, wish I found it sooner!

Helpful?73HBUV26ORYB947890369
Apr 23, 2026
bria
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Excellent

This formula is the same as the big name brands, for a fraction of the cost. This sensitive formula is working great for our 7 month old who seems to flare up with normal formula.

Helpful?73HBUV26ORYB947890369