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Wet n Wild Prime Focus Clingy Serum Primer, 0.9 Fl oz.

Key item features

  • Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
  • Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
  • Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
  • Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Current price is $6.38$7.09/fl oz
Price when purchased online
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About this item

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Customer ratings & reviews

4.6 out of 5 stars
stars553 ratings458 reviews
How item rating is calculated
  1. 5 stars71% (393)
  2. 4 stars20% (110)
  3. 3 stars6% (35)
  4. 2 stars1% (7)
  5. 1 star1% (8)

Reviews summary

Pros

  • : Offers great value with large product size.
  • : Reduces appearance for a smoother skin finish.
  • : Applies evenly to the skin.
  • : Has little to no fragrance.
  • : Has a lightweight consistency that absorbs quickly.

Neutral

  • : Can be sticky at first, but sets to a smooth finish.
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  • +495 images
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Showing 1-3 of 458 reviews

Nov 9, 2025
Julia
Top Reviewer
5 out of 5 stars review

Verified Purchase

Never Discontinue!!!

This is my absolute favorite primer I've ever used in my life, and it's so affordable!!! I love this product so much, please don't ever discontinue this! It really grips makeup without feeling sticky and it's moisturizing and helps my makeup come out beautiful and dewy but can be mattified if desired. LOVE!!

Helpful?78Z0LB05AR3Z9273010643
Sep 1, 2025
abwood
Walmart Associate
5 out of 5 stars review

Verified Purchase

I really like this primer, but I was unsure at first. It feels sticky on the skin, but that was mentioned in the description. once I got used to the texture it performed beautifully! Also, the bottle is really nice, I plan on using it for my tinted moisturizer. Great find!

Helpful?78Z0LB05AR3Z9273010643
Jun 12, 2025
Jessica
Top Reviewer
5 out of 5 stars review

Verified Purchase

The only primer you’ll ever need

The best primer I’ve ever tried! My makeup has looked so good and stayed all day since I started using it. It’s so affordable and I will repurchase for sure.

Helpful?78Z0LB05AR3Z9273010643