L'Oreal Paris Feria 9P Ice Blonde Permanent Hair Color and Toning Shampoo & Conditioner Set, 6.8 fl oz
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L'Oreal Paris Feria 9P Ice Blonde Permanent Hair Color and Toning Shampoo & Conditioner Set, 6.8 fl oz

4.4 stars out of 5066 reviews
(4.4)|
5,066 ratings

Key item features

  • Built-in conditioning for a softer, smoother, shinier, blonde result
  • High-speed technology delivers a gorgeous, cool tone in as little as 5 minutes
  • Ammonia free demi-permanent hair toner helps to reduce brassiness and adds cool tones to reduce unwanted warmth for a long-lasting anti brass result
  • Results will vary depending on the color and condition of hair.
  • For all hair types and textures with blonde including salon highlights, bleach, balayage, and ombre do not lift or shift hair color, do not cover grays.
  • EverPure premium hair care system with purple toning shampoo and moisturizing conditioner is formulated for bleached hair, blonde hair, highlighted brown hair, gray hair, and silver hair.
  • Our Purest Respect For Your Hair - Formulated without sulfates, parabens, DMDM hydantoin, added phthalates, gluten ingredients. Always vegan, color caring, and powered by science.
  • Moisturizing purple toning shampoo and conditioner for blonde hair, brunette highlighted hair infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized and brighter, validated by colorists.
  • For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner - We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Current price is $32.91
Price when purchased online
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Columbus, 43215
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This bundle includes:

(3 items)
L'Oreal Paris EverPure Sulfate Free Purple Hair Conditioner, Squeeze, 6.8 fl oz (1 included), 4.5 out of 5 stars, 3665 reviews
L'Oreal Paris Feria Toner, Anti-Brass Ice Blonde (Ash Blonde), 1 Kit (1 included), 4.1 out of 5 stars, 1068 reviews
L'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl oz (1 included), 4.4 out of 5 stars, 6195 reviews

Items might ship and arrive on different dates

About this item

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Customer ratings & reviews

4.4 out of 5 stars
stars5,066 ratings5,064 reviews
How item rating is calculated
  1. 5 stars57% (2,911)
  2. 4 stars28% (1,415)
  3. 3 stars10% (497)
  4. 2 stars3% (145)
  5. 1 star2% (98)

Reviews summary

Pros
  • : Priced affordably compared to similar options.
  • : Has a light, floral, or minty scent.
  • : Product has a deeply pigmented color that enhances hair.
  • : Reduces brassiness and yellow tones in blonde hair.
  • : Works with various blonde hair types and tones.
  • : Reduces yellow and orange tones in hair.
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Showing 1-3 of 5,064 reviews

Sep 15, 2025
simpliebrie_4146
5 out of 5 stars review

Easy to use!!

[This review was collected as part of a promotion.] Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!

Review from influenster.com
Helpful?2L5SDKE2U87O5503194511
Nov 26, 2022
Pepper
5 out of 5 stars review

Great Product

I've used a lot of toning conditioners. Some toners are better than others, but this product not only tones pretty well, but (most importantly) it leaves my hair feeling soft. It's an overall good conditioner. My hair is very colored and bleached so it's hard to find a conditioner that does an overall good job in both departments. I can't speak intelligently about the shampoo, but the conditioner is A-OK with me. I'll definitely buy it again.

Review from lorealparisusa.com
Helpful?2L5SDKE2U87O5503194511
May 11, 2020
Walmart customer
5 out of 5 stars review

[This review was collected as part of a promotion.] I loved this shampoo when my hair was blonde! It was soooo good to my hair. It smells amazing and definitely toned my hair so much! No need to use more than 1 or 2 times a week! Such a good product for the price

Review from influenster.com
Helpful?2L5SDKE2U87O5503194511