Aveda Be Curly Shampoo, 33.8 Oz

Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine. It's part of Aveda's four-step curl-perfecting system that dramatically reduces frizz and defines curl up to 57%. A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences.