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V&Co. Beauty Wave Babe Adult Wavy Hair Shampoo with Peptides, 12 fl oz, Squeeze Bottle

Key item features

  • Specifically formulated shampoo for wavy hair – enhances natural definition and bounce
  • Infused with peptides and rice protein to strengthen strands and boost hair health
  • Hydrating shampoo that gently cleanses without stripping essential moisture
  • Reduces frizz, adds natural shine, and leaves waves soft and manageable
  • Sulfate free shampoo + free from parabens, phthalates, gluten, and dyes
  • Vegan, cruelty free shampoo that’s safe for color-treated hair
Current price is $7.9866.5 ¢/fl oz
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About this item

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Customer ratings & reviews

4.4 out of 5 stars
stars278 ratings132 reviews
How item rating is calculated
4.7
5.0
4.7
5.0
4.4
4.0
  1. 5 stars71% (196)
  2. 4 stars12% (34)
  3. 3 stars7% (20)
  4. 2 stars4% (11)
  5. 1 star6% (17)

Reviews summary

Pros

  • : Has a subtle and not overpowering smell.
  • : Produces a generous amount of lather.
  • : Rinses out completely without residue.
  • : Has easy to apply texture.
  • : Enhances natural wave shape without added weight.
  • : Reduces frizz without adding weight.
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Showing 1-3 of 132 reviews

Mar 17, 2026
AshleyB
5 out of 5 stars review

Clean, smoother and less frizzy hair!

I’m impressed by this shampoo. My hair is typically frizzy and dry but my scalp gets oily fast. After using this shampoo, my hair feels so clean but soft and not frizzy! It also has a nice smell that isn’t too over powering. It’s clear and washes out easy so you don’t feel like you have leftover product in your hair after.

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Mar 19, 2026
MelissaG
5 out of 5 stars review

Beautiful waves with frizz control

I'm quite impressed by this shampoo! First time using the brand and it did not disappoint. For starters, I did some research and the ingredients are *actually* clean and healthy, already winning in my book. When I poured shampoo on my palm and noticed it didn't have any added coloring I was pleased! It still has a nice scent to it. Noticed a nice lather even in my first hair wash (I do a double wash). It truly did manage my waves beautifully, I'd even say it lessened the frizz on my hair. Best shampoo I've come across in years. I will be looking into more products from this line.

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May 20, 2026
ChelseC
5 out of 5 stars review

Soft, shiny, and lightweight hair.

I received this product for free, in exchange for my opinion. This product made my hair so soft! It felt very lightweight on my hair, which is helpful if you have lots of hair, but thin strands like me. It smells nice, but doesn't have a strong, strong scent. My hair felt super soft and was super shiny after one use. I think the size of the bottle was on target for the price. And I loved the packaging. It was sleek, and pretty.

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