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Wet n Wild Prime Focus Impossible Primer, Clear, 1.0 Fl oz

Key item features

  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance.
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible.
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer.
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles.
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.
Current price is $6.64$6.64/ea
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Customer ratings & reviews

4.4 out of 5 stars
stars260 ratings162 reviews
How item rating is calculated
5.0
4.8
4.7
4.5
4.4
2.9

Reviews summary

Pros

  • : Offers great value at this cost.
  • : Provides a smooth canvas for application.
  • : Helps to reduce their appearance for a smoother skin texture.
  • : Has a velvety surface for easy application.
  • : Applies easily and evenly without feeling heavy.

Neutral

  • : Can be hydrating, but may also dry out skin.
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Showing 1-3 of 162 reviews

Feb 27, 2026
Carolyn
Top Reviewer
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5 out of 5 stars review

Verified Purchase

Super Smooth Product - And Its Sealed

First, and most importantly- the product is SAFETY SEALED. Super siky feel applying it to my skin. By itself, my skin, my pores were smooth - after, i then applied my foundation and concealer. The rest of my makeup went on seamlessly, and stayed put for my dr office trek. I actually did not use powder and noticed my skin had a natural shine to it, so if i wanted a soft, matte evening look, id use powder. Another great product from Wet n Wild

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May 1, 2026
Arlene
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5 out of 5 stars review

Verified Purchase

Best value for your money. And it really works..

This goes on wonderfully smooth and it's translucent. It can stand up to any overpriced namebrand. . I ordered several tubes to last me through at least the next six months. The only thing that's negative is that it's hard to squeeze out of the tube as I start getting towards the end. I have a small jar that a different brand of primer came. So when I start a new tube, I just squeeze it all out and put it in that jar., and then I cut the bottom and squeeze the last little bit into the jar.

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Feb 18, 2026
Miranda
Top Reviewer
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5 out of 5 stars review

Verified Purchase

love it

blurs. dries quick. helped my foundation look and stay on much better and its inexpensive! im 36 and it works on my skin.

Helpful?1MB0Q7HIYK7L350007317