

Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Key item features
- THE LIFT YOU DESIRE Amplify your assets with the Maidenform® Love the Lift® Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra® technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift® Push-Up Bra offers the style, structure, and confidence you deserve.
- MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk.
- UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there.
- SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
- DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
- CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra.
- MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
- PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size : C ; band size: 40
Reviews summary
- : Provides good support and lift.
- : Provides a comfortable amount of elevation.
- : Fits according to standard bra size measurements.
- : Provides lift and stability without digging.
- : Made of high-quality material and located to avoid skin contact.
- : Provides smooth support, but can be roomy with excess padding.
How do you want your item?
More seller options (1)
More items to consider
Based on what customers bought
Reduced price PHANCIR Foldable Lap Desk, 23.6 Inch Portable Wood Laptop Desk Table Workspace Organizer Bed Tray with iPad Slots, Cup Holder and Drawer, Anti-Slip for Working Reading Writing, Eating, Watching-Green $23.99 Was $39.99
SponsoredNow$2399current price Now $23.99, Was $39.99$39.99PHANCIR Foldable Lap Desk, 23.6 Inch Portable Wood Laptop Desk Table Workspace Organizer Bed Tray with iPad Slots, Cup Holder and Drawer, Anti-Slip for Working Reading Writing, Eating, Watching-Green
71144.4 out of 5 Stars. 7114 reviewsSave withShipping, arrives tomorrowWarners® Blissful Benefits Women's Underarm-Smoothing Comfort Underwire Lightly Lined T-Shirt Bra $17.94
12 optionsAvailable in additional 12 optionsSponsored$1794current price $17.94Warners® Blissful Benefits Women's Underarm-Smoothing Comfort Underwire Lightly Lined T-Shirt Bra
314.1 out of 5 Stars. 31 reviewsSave withPickup todayDelivery todayShipping, arrives tomorrowLyacmy Sexy Lace Underwear for Women, Invisible Seamless Cotton Panties for Women, Half Back Coverage Womens Panties Bikini, 6Pack $11.99 Was $25.99
5 optionsAvailable in additional 5 optionsNow$1199current price Now $11.99, Was $25.99$25.99Options from $11.99 – $12.99Lyacmy Sexy Lace Underwear for Women, Invisible Seamless Cotton Panties for Women, Half Back Coverage Womens Panties Bikini, 6Pack
7144.1 out of 5 Stars. 714 reviewsSave withShipping, arrives in 2 days50+ bought since yesterday Hanes Women's Cool Comfort No Show Socks, Extended Size 10-Pair Value Pack $11.97
50+ bought since yesterday
$1197current price $11.97Hanes Women's Cool Comfort No Show Socks, Extended Size 10-Pair Value Pack
159644.6 out of 5 Stars. 15964 reviewsSave withPickup todayDelivery todayShipping, arrives tomorrow
About this item
Product details
- THE LIFT YOU DESIRE Amplify your assets with the Maidenform® Love the Lift® Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra® technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift® Push-Up Bra offers the style, structure, and confidence you deserve.
- MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk.
- UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there.
- SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
- DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
- CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra.
- MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
- PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size : C ; band size: 40
Specifications
Bra style
Bra feature
Bra cup size
Bra band size
Directions
Fabric Care Instructions
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Similar styles you might like
Based on items that look similar
Maidenform Multiway Push-Up Strapless Bra Navy/Gloss 34A Women's $20.30
$2030current price $20.30+$7.00 shippingMaidenform Multiway Push-Up Strapless Bra Navy/Gloss 34A Women's
2623.7 out of 5 Stars. 262 reviewsShipping, arrives in 3+ daysExerin Push Up Bras Women's Padding Underwire Flower Lace Lift Up Everyday Bra(Black,36B) $23.99
Sponsored$2399current price $23.99Exerin Push Up Bras Women's Padding Underwire Flower Lace Lift Up Everyday Bra(Black,36B)
774.2 out of 5 Stars. 77 reviewsSave withShipping, arrives in 2 daysMaidenform Underwire Bra Comfort Devotion Your Lift Convertible Straps 1195 $23.99
$2399current price $23.99Maidenform Underwire Bra Comfort Devotion Your Lift Convertible Straps 1195
2374 out of 5 Stars. 237 reviewsShipping, arrives in 3+ daysBest seller Exerin Women's Plus Size Front Closure U-Back Underwire Wide Strap Everyday Bra(Black,34DDD) $19.99 Was $23.99
Best seller
SponsoredNow$1999current price Now $19.99, Was $23.99$23.99Exerin Women's Plus Size Front Closure U-Back Underwire Wide Strap Everyday Bra(Black,34DDD)
5174.4 out of 5 Stars. 517 reviewsSave withShipping, arrives in 2 daysWonderbra Women's Refined Glamour Balconette Bra, Black, 38C $14.50
$1450current price $14.50Wonderbra Women's Refined Glamour Balconette Bra, Black, 38C
293.4 out of 5 Stars. 29 reviewsShipping, arrives in 3+ daysMaidenform Womens Essential Multiway Push-Up Bra, 36B, Navy/Gloss $20.30
$2030current price $20.30+$7.00 shippingMaidenform Womens Essential Multiway Push-Up Bra, 36B, Navy/Gloss
2493.7 out of 5 Stars. 249 reviewsShipping, arrives in 3+ daysYANDW Push-up Padded Bras for Women Plunged Underwire Support Bra Add One Cups, Black 38B $24.99 Was $32.99
Now$2499current price Now $24.99, Was $32.99$32.99YANDW Push-up Padded Bras for Women Plunged Underwire Support Bra Add One Cups, Black 38B
584.3 out of 5 Stars. 58 reviewsSave withShipping, arrives in 2 days
Similar items you might like
Based on what customers bought
Maidenform® One Fab Fit® Full Coverage Lace Racerback Bra 07112 Color: Sojourn Lilac Size: 36 C $29.99
24 optionsAvailable in additional 24 options$2999current price $29.99More options from $23.95Maidenform® One Fab Fit® Full Coverage Lace Racerback Bra 07112 Color: Sojourn Lilac Size: 36 C
17744.3 out of 5 Stars. 1774 reviewsSave withShipping, arrives tomorrowClearance HongQid Women's Balconette Bra Lace Push Up Bras Wireless See Through no Underwire $5.40
Clearance
28 optionsAvailable in additional 28 options$540current price $5.40+$1.50 shippingHongQid Women's Balconette Bra Lace Push Up Bras Wireless See Through no Underwire
Shipping, arrives in 3+ days
Popular items in this category
Best selling items that customers love
FHTECO Smoothing Bra Anti Sagging Wireless Push Up Bras for Women No Underwire Full Coverage Bra Comfy Bras for Women $12.99
54 optionsAvailable in additional 54 optionsSponsored$1299current price $12.99Options from $12.99 – $39.99FHTECO Smoothing Bra Anti Sagging Wireless Push Up Bras for Women No Underwire Full Coverage Bra Comfy Bras for Women
282.4 out of 5 Stars. 28 reviewsShipping, arrives in 3+ daysClearance Double-Sided Sticky Bra Pads, Ultra Instant Lift, Push Up Bra Pads, Breast Enhancers, B Size $10.49 Was $11.69
Clearance
Now$1049current price Now $10.49, Was $11.69$11.69Double-Sided Sticky Bra Pads, Ultra Instant Lift, Push Up Bra Pads, Breast Enhancers, B Size
Save withShipping, arrives tomorrow
Customer ratings & reviews
Reviews summary
- : Provides good support and lift.
- : Provides a comfortable amount of elevation.
- : Fits according to standard bra size measurements.
- : Provides lift and stability without digging.
- : Made of high-quality material and located to avoid skin contact.
- : Provides smooth support, but can be roomy with excess padding.
Customer images






+2 images
Showing 1-3 of 443 reviews
Seller Verified Purchase
Comfort and lift
I really love how this bra gives me the cleavage and lift that I want, and it's very very comfortable— and the gold floral decoration makes it a very beautiful bra
Seller Verified Purchase
Best bra I've ever worn
This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.
Very sexy bra!!!
I absolutely love ❤️ this bra!!! The fit is lovely, the bands are very sift and smoothing and the extra padding gives me the much needed lift when I feel like dressing nice. I bought the black/navy combination....very sexy indeed. You will love the fit and love the way you look in it.































































