Color Touch Demi-Permanent Hair Color - 44 65 Intense Medium Brown-Violet Red-Violet

[This review was collected as part of a promotion.] Easy, quick, very natural! I do it myself, started mixing shades now! So much fun. I always do one strip of hair first to make sure im happy. For example 9/73 was much darker than I thought it would be. Still love it, just try it first.. one tip for blondes - go lighter first with any shade

[This review was collected as part of a promotion.] I have been using Wella Color Touch at home for almost 4 years. It is so easy to apply and it leaves me with shiny and natural looking hair. It fades out nicely, so I don't have to maintain the color if I don't want to. It didn't work a couple of times, but that only happened because I didn't have a good blank canvas. Now I have really learned how to use it, I can do a root shadow, highlights, lowlights ect - all of it on my own hair.