Gain EZ-Squeeze Dishwashing Liquid Dish Soap, Original Scent, 24.30 fl oz

I used to buy store brand dish soap, but I was using 2-3x's as much because it was so much thinner and runnier. I like Gain because I'm a little addicted to the scent :-). I use less, which makes up for the higher cost. I also really like the bottle design. I have small hands, and only need to use one to dispense the soap, which for me is a big difference. It lathers well, makes me feel like I'm getting things clean.

I was surpised by how effective this dish detergent has been. I've used many different brands over the years but this one has impressed me for its efficacy and price. Great on oil and grease, both on pots %26 pans as well as cutlery. I've been using this brand for more than a year and will continue to do so.