V&Co. Beauty Curly Pop Curl Defining Shampoo with Peptide Technology, 12 fl oz
Key item features
- Curly Hair Shampoo for All Curl Types – gently cleanses while enhancing curl definition, bounce, and shine without stripping moisture.
- Sulfate Free & Paraben Free Shampoo – safe, clean formula designed for curly, coily, and textured hair, including color-treated hair.
- Moisturizing Shampoo with Amino Acids & Jojoba Oil – delivers deep hydration to fight dryness, reduce frizz, and restore softness.
- Strengthening Hair Care for Healthy Hair – peptide-powered formula improves elasticity, reduces breakage, and promotes long-term hair health.
Specs
- Hair typeCurly
- Hair care key benefitsCurl Enhancing
- Ingredient preferenceParaben-Free
- FeaturesZero Lather
- Product net content parent12 Fluid Ounces
- Age groupAdult, Teen
Reviews summary
Pros
- : Has a sweet fragrance.
- : Rinses quickly and cleanly without residue.
- : Provides great cost effectiveness.
- : Produces a generous lather when washing.
- : Reduces frizz and adds moisture.
Free 90-day returns
How do you want your item?
Get 50% off a year of Walmart+
About this item
Product details
- Curly Hair Shampoo for All Curl Types – gently cleanses while enhancing curl definition, bounce, and shine without stripping moisture.
- Sulfate Free & Paraben Free Shampoo – safe, clean formula designed for curly, coily, and textured hair, including color-treated hair.
- Moisturizing Shampoo with Amino Acids & Jojoba Oil – delivers deep hydration to fight dryness, reduce frizz, and restore softness.
- Strengthening Hair Care for Healthy Hair – peptide-powered formula improves elasticity, reduces breakage, and promotes long-term hair health.
Specifications
Hair type
Hair care key benefits
Ingredient preference
Features
Directions
Instructions
Ingredients
Inactive Ingredients
Water
Ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride
Active Ingredient Name
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysuliaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.
Similar items you might like
Based on what customers bought
100+ bought since yesterday Tresemme Moisturizing Shampoo BOUNCY Curls, 28 oz $5.97 21.3 ¢/fl oz
100+ bought since yesterday
2 optionsAvailable in additional 2 options$597current price $5.9721.3 ¢/fl ozTresemme Moisturizing Shampoo BOUNCY Curls, 28 oz
22244.6 out of 5 Stars. 2224 reviewsSheaMoisture Intensive Hydration Shampoo For Dry, Damaged Hair Manuka Honey And Mafura Oil Sulfate-Free ,13 fl oz $10.97 84.4 ¢/fl oz
Sponsored$1097current price $10.9784.4 ¢/fl ozSheaMoisture Intensive Hydration Shampoo For Dry, Damaged Hair Manuka Honey And Mafura Oil Sulfate-Free ,13 fl oz
16484.6 out of 5 Stars. 1648 reviewsSave withDelivery as soon as 1 hourShipping, arrives tomorrowPickup as soon as 8pmTRESemmé Shampoo With Up To 72 HR Frizz Control, Keratin Smooth With Our Lamellar-Discipline Formula For Our Keratin Shampoo, 28 fl oz $5.99 21.4 ¢/fl oz
$599current price $5.9921.4 ¢/fl ozTRESemmé Shampoo With Up To 72 HR Frizz Control, Keratin Smooth With Our Lamellar-Discipline Formula For Our Keratin Shampoo, 28 fl oz
5164.7 out of 5 Stars. 516 reviewsV&Co. Beauty Moisturizing Shampoo 12 fl oz, for Adults and Teens $7.98 66.5 ¢/fl oz
$798current price $7.9866.5 ¢/fl ozV&Co. Beauty Moisturizing Shampoo 12 fl oz, for Adults and Teens
1254.6 out of 5 Stars. 125 reviewsBest seller Garnier Fructis Curl Nourish Moisturizing Shampoo with Elasto Protein, 12.5 fl oz $3.96 Was $11.00 31.7 ¢/fl oz
Best seller
4 optionsAvailable in additional 4 options$396current price $3.96, Was $11.00$11.0031.7 ¢/fl ozGarnier Fructis Curl Nourish Moisturizing Shampoo with Elasto Protein, 12.5 fl oz
16694.5 out of 5 Stars. 1669 reviewsMarc Anthony GROW LONG Super Fast Strength Shampoo, for All Hair Types, with Caffeine & Ginseng, 16 fl oz $8.67 54.2 ¢/fl oz
$867current price $8.6754.2 ¢/fl ozMarc Anthony GROW LONG Super Fast Strength Shampoo, for All Hair Types, with Caffeine & Ginseng, 16 fl oz
11614.6 out of 5 Stars. 1161 reviews100+ bought since yesterday OGX Nourishing Coconut Milk Moisturizing Hair Shampoo, 13 fl. oz $6.97 53.6 ¢/fl oz
100+ bought since yesterday
Sponsored$697current price $6.9753.6 ¢/fl ozOGX Nourishing Coconut Milk Moisturizing Hair Shampoo, 13 fl. oz
56864.5 out of 5 Stars. 5686 reviewsSave withDelivery as soon as 1 hourShipping, arrives tomorrowPickup as soon as 8pmBest seller Garnier Fructis Sleek and Shine Fortifying Shampoo for Frizzy, Dry Hair, 12.5 fl oz $3.96 31.7 ¢/fl oz
Best seller
Sponsored$396current price $3.9631.7 ¢/fl ozGarnier Fructis Sleek and Shine Fortifying Shampoo for Frizzy, Dry Hair, 12.5 fl oz
227444.6 out of 5 Stars. 22744 reviewsSave withDelivery as soon as 1 hourPickup as soon as 8pmBest seller Aussie Miracle Curls Shampoo, Coconut & Jojoba Oil, Paraben Free, for Curly Hair, 12.1 fl oz $4.97 41.1 ¢/fl oz
Best seller
2 optionsAvailable in additional 2 options$497current price $4.9741.1 ¢/fl ozAussie Miracle Curls Shampoo, Coconut & Jojoba Oil, Paraben Free, for Curly Hair, 12.1 fl oz
14904.6 out of 5 Stars. 1490 reviews4U By Tia Clarifying Shampoo for Curly Hair, 13 fl oz $9.97 76.7 ¢/fl oz
$997current price $9.9776.7 ¢/fl oz4U By Tia Clarifying Shampoo for Curly Hair, 13 fl oz
284.6 out of 5 Stars. 28 reviewsHead and Shoulders BARE Itchy Scalp Relief Dandruff Shampoo, Sulfate Free, Itchy Scalp Relief, 13.5 fl oz $8.97 66.4 ¢/fl oz
$897current price $8.9766.4 ¢/fl ozHead and Shoulders BARE Itchy Scalp Relief Dandruff Shampoo, Sulfate Free, Itchy Scalp Relief, 13.5 fl oz
4584.5 out of 5 Stars. 458 reviewsQuenching Coconut Curls Curl-Defining Shampoo $6.97 Was $10.78 53.6 ¢/fl oz
$697current price $6.97, Was $10.78$10.7853.6 ¢/fl ozQuenching Coconut Curls Curl-Defining Shampoo
18194.5 out of 5 Stars. 1819 reviewsCremo 2-in-1 Men's Shampoo & Conditioner, Bourbon Vanilla Scent, 16 fl oz $9.97 62.3 ¢/fl oz
Sponsored$997current price $9.9762.3 ¢/fl ozCremo 2-in-1 Men's Shampoo & Conditioner, Bourbon Vanilla Scent, 16 fl oz
6574.7 out of 5 Stars. 657 reviewsSave withDelivery as soon as 1 hourShipping, arrives tomorrowPickup as soon as 8pm500+ bought since yesterday Suave Moisture Repair Sulfate-Free Shampoo with Hyaluronic Acid & Aloe Vera, 18 fl oz $4.84 26.9 ¢/fl oz
500+ bought since yesterday
Sponsored$484current price $4.8426.9 ¢/fl ozSuave Moisture Repair Sulfate-Free Shampoo with Hyaluronic Acid & Aloe Vera, 18 fl oz
3034.6 out of 5 Stars. 303 reviewsSave withShipping, arrives tomorrowBest seller Not Your Mother's Curl Talk Bond Building Shampoo for Curly Hair, 8 fl oz $8.74 $1.09/fl oz
Best seller
$874current price $8.74$1.09/fl ozNot Your Mother's Curl Talk Bond Building Shampoo for Curly Hair, 8 fl oz
9504.6 out of 5 Stars. 950 reviewsBest seller Suave Micellar Infusion 2-in-1 Purifying Shampoo Conditioner, 28 FL OZ Pump $4.84 17.3 ¢/fl oz
Best seller
2 optionsAvailable in additional 2 options$484current price $4.8417.3 ¢/fl ozSuave Micellar Infusion 2-in-1 Purifying Shampoo Conditioner, 28 FL OZ Pump
14724.7 out of 5 Stars. 1472 reviews100+ bought since yesterday Suave Keratin Infusion Smoothing Shampoo For Frizzy Hair, 48HR Frizz Control, 28 FL OZ $4.84 17.3 ¢/fl oz
100+ bought since yesterday
2 optionsAvailable in additional 2 options$484current price $4.8417.3 ¢/fl ozSuave Keratin Infusion Smoothing Shampoo For Frizzy Hair, 48HR Frizz Control, 28 FL OZ
9524.6 out of 5 Stars. 952 reviewsBest seller Dove Kids Care Shampoo for Coils, Curls and Waves Hair Love Kids Shampoo Infused with Coconut Oil and Shea Butter, 17.5 fl oz $6.92 39.5 ¢/fl oz
Best seller
$692current price $6.9239.5 ¢/fl ozDove Kids Care Shampoo for Coils, Curls and Waves Hair Love Kids Shampoo Infused with Coconut Oil and Shea Butter, 17.5 fl oz
7624.8 out of 5 Stars. 762 reviews100+ bought since yesterday Aveeno Kids 2-in-1 Shampoo & Conditioner, 12 Fl oz $8.48 70.7 ¢/fl oz
100+ bought since yesterday
Sponsored$848current price $8.4870.7 ¢/fl ozAveeno Kids 2-in-1 Shampoo & Conditioner, 12 Fl oz
11244.8 out of 5 Stars. 1124 reviewsSave withDelivery as soon as 1 hourShipping, arrives tomorrowPickup as soon as 8pmRollback Dove Men Care 2-in-1 Shampoo Conditioner to Moisturize Hair & Scalp, Dandruff Defense with Pyrithione Zinc, 18 fl oz 1 count $6.06 Was $7.88 33.7 ¢/fl oz
Rollback
SponsoredNow$606current price Now $6.06, Was $7.88$7.8833.7 ¢/fl ozYou save $1.82You save$1.82Dove Men Care 2-in-1 Shampoo Conditioner to Moisturize Hair & Scalp, Dandruff Defense with Pyrithione Zinc, 18 fl oz 1 count
6704.6 out of 5 Stars. 670 reviewsSave withDelivery as soon as 1 hourShipping, arrives tomorrowPickup as soon as 8pm
Customer ratings & reviews
Reviews summary
Pros
- : Has a sweet fragrance.
- : Rinses quickly and cleanly without residue.
- : Provides great cost effectiveness.
- : Produces a generous lather when washing.
- : Reduces frizz and adds moisture.
Customer photos






+130 images
Showing 1-3 of 124 reviews
Verified Purchase
Do it! You'll be happy you did -and your hair too!
I'm super impressed with how well this works for my hair. I have thin, fine curly hair. This clumps my curls together and my hair looks thicker without weighing it down. Never have I had such results from a shampoo/conditioner!!! The price is great as well!!! 1000/10 would recommend!!
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you.<br />Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love.<br />-V&Co. Beauty Team
Verified Purchase
This shampoo is the very best for curly hair of any kind. My hair is curly even before I get out of the shower to brush it. All I do is use clarifying shampoo once a week to get rid of any buildup, and then the rest of the week, I use beauty curly products.
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you.<br />Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love.<br />-V&Co. Beauty Team
Smells and works great!!
This shampoo smells sooo good and works great. It smells super fresh and nice. The scent doesn't last super long on your hair after your shower though but that's okay with me. It lathers really too. I always do a wash, rinse and repeat. The first wash it lathered and spread throughout my hair and and then the second wash was even more lather. It made my hair feel super hydrated and didn't tangle it at all when using. My hair and scalp felt super clean afterwards. I also really like the ingredients that's it's paraben and sulfate free as well as that it's cruelty free vegan gluten free and family owned. I would definitely recommend this shampoo for curly girls.
