100+ bought since yesterday, try a subscriptionOverall pick

V&Co. Beauty Curly Pop Curl Defining Shampoo with Peptide Technology, 12 fl oz

Key item features

  • Curly Hair Shampoo for All Curl Types – gently cleanses while enhancing curl definition, bounce, and shine without stripping moisture.
  • Sulfate Free & Paraben Free Shampoo – safe, clean formula designed for curly, coily, and textured hair, including color-treated hair.
  • Moisturizing Shampoo with Amino Acids & Jojoba Oil – delivers deep hydration to fight dryness, reduce frizz, and restore softness.
  • Strengthening Hair Care for Healthy Hair – peptide-powered formula improves elasticity, reduces breakage, and promotes long-term hair health.
Current price is $7.9866.5 ¢/fl oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $7.98
One-time purchase $7.98

How do you want your item?

Plus, get 50% off an annual plan at checkout!
How do you want your item?
Ships to
Arrives by Tomorrow
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
walmart plus

Get 50% off a year of Walmart+

Exclusions, T&C apply.

About this item

Product details

Specifications

Directions

Ingredients

Customer ratings & reviews

4.6 out of 5 stars
stars372 ratings124 reviews
How item rating is calculated

Reviews summary

Pros

  • : Has a sweet fragrance.
  • : Rinses quickly and cleanly without residue.
  • : Provides great cost effectiveness.
  • : Produces a generous lather when washing.
  • : Reduces frizz and adds moisture.
Generated by AI

Customer photos

  • +130 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 124 reviews

Nov 19, 2025
Neilly
Item details
Size: 12 fl oz
Count per pack: 1
5 out of 5 stars review

Verified Purchase

Do it! You'll be happy you did -and your hair too!

I'm super impressed with how well this works for my hair. I have thin, fine curly hair. This clumps my curls together and my hair looks thicker without weighing it down. Never have I had such results from a shampoo/conditioner!!! The price is great as well!!! 1000/10 would recommend!!

Helpful?1PB9SYRLKP5B1564557107
reply from V&Co. Beauty

Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you.<br />Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info&#64;vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love.<br />-V&amp;Co. Beauty Team

Jul 27, 2025
Tess
Item details
Size: 12 fl oz
Count per pack: 1
5 out of 5 stars review

Verified Purchase

This shampoo is the very best for curly hair of any kind. My hair is curly even before I get out of the shower to brush it. All I do is use clarifying shampoo once a week to get rid of any buildup, and then the rest of the week, I use beauty curly products.

Incentivized Review
Helpful?1PB9SYRLKP5B1564557107
reply from V&Co. Beauty

Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you.<br />Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info&#64;vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love.<br />-V&amp;Co. Beauty Team

Mar 19, 2026
EricaB
5 out of 5 stars review

Smells and works great!!

This shampoo smells sooo good and works great. It smells super fresh and nice. The scent doesn't last super long on your hair after your shower though but that's okay with me. It lathers really too. I always do a wash, rinse and repeat. The first wash it lathered and spread throughout my hair and and then the second wash was even more lather. It made my hair feel super hydrated and didn't tangle it at all when using. My hair and scalp felt super clean afterwards. I also really like the ingredients that's it's paraben and sulfate free as well as that it's cruelty free vegan gluten free and family owned. I would definitely recommend this shampoo for curly girls.

Incentivized Review
Review from influenster.com
Helpful?1PB9SYRLKP5B1564557107