Hero image 0 of Virtue Style-Setting Volumizier Primer Hairspray, 5 oz, 0 of 5
Virtue Style-Setting Volumizier Primer Hairspray, 5 oz
Key item features
- KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair. • Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine. • Hydrolyzed Soy Protein: A protein that helps to improve manageability, and condition and moisturize hair, improving its overall healthy appearance.
- KEY CLAIMS: • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.* • 8 hours after first application, 94% of women said their style bounced back and restyled easier.* • After only 3 uses, 100% of women felt their hair was less limp.* • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.* *Consumer perception study conducted on 50 respondents after 5 uses/one week.
- A lightweight, non-aerosol mist that absorbs into hair to prime any style.
Specs
- BrandVirtue
- Hair care key benefitsVolumizing, Frizz Control
- Hair typeFine
- FeaturesNon-Aerosol
- Size150 ML / 5 FL OZ
- Product net content parent5 Fluid Ounces
Reviews summary
Pros
- : Adds volume without extra weight.
- : Provides extra lift at roots.
- : Provides noticeable lift without weighing hair down.
- : Has a non-overpowering fragrance.
Generated by AI
Current price is USD$40.00$8.00/fl oz
Price when purchased online
- Free shipping
Free 30-day returns
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Arrives by Thu, Jul 2
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Sold and shipped by BEAUTYSPACE|Pro Seller
4.260330578512397 stars out of 5, based on 242 seller reviews(4.3)242 seller reviews
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About this item
Product details
BEAUTYSPACE Virtue® Style-Setting Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types. WHAT MAKES IT DIFFERENT: Formulated with revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using Virtue’s proprietary keratin, leaving hair lustrous and shiny.
- KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair. • Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine. • Hydrolyzed Soy Protein: A protein that helps to improve manageability, and condition and moisturize hair, improving its overall healthy appearance.
- KEY CLAIMS: • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.* • 8 hours after first application, 94% of women said their style bounced back and restyled easier.* • After only 3 uses, 100% of women felt their hair was less limp.* • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.* *Consumer perception study conducted on 50 respondents after 5 uses/one week.
- A lightweight, non-aerosol mist that absorbs into hair to prime any style.
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Brand
Virtue
Hair care key benefits
Volumizing, Frizz Control
Hair type
Fine
Features
Non-Aerosol
Directions
Instructions
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Ingredients
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
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Customer ratings & reviews
Reviews summary
Pros
- : Adds volume without extra weight.
- : Provides extra lift at roots.
- : Provides noticeable lift without weighing hair down.
- : Has a non-overpowering fragrance.
Generated by AI
Sort by |
Showing 1-3 of 246 reviews
Jun 16, 2025
Meymah
5 out of 5 stars review
Volumizing beautifully!
I recently tried the Volumizing Primer offered by Virtue Labs, and it has quickly become a staple in my hair care routine. This primer is designed to add body and thickness to fine hair, and it truly delivers. The lightweight formula doesn't weigh my hair down, yet it provides exceptional lift at the roots. I've noticed that my hair feels fuller and looks more voluminous throughout the day. It also helps with styling, allowing for easier blow-drying and better hold for my hairstyles. Another plus is the pleasant scent that lingers without being overpowering. While it is on the higher end of the price spectrum, the results make it worth the investment. Overall, if you're seeking a product that enhances volume and boosts hair texture, I highly recommend the Virtue Labs Volumizing Primer!
Review from VIRTUE
Helpful?7HCFOX8LKFS01564532762
Mar 11, 2026
Stephanie
5 out of 5 stars review
Loving this new addition to my hair routine
I love Virtue products and this Volumizing Primer is no exception! I love this spray - it feels weightless, but still builds great volume! I should mention, I have shoulder length, fine, wavy hair. It's not gloopy so sticky and doesn't leave any visible residue or buildup. complimentary from virtuelabs
Review from VIRTUE
Helpful?7HCFOX8LKFS01564532762
Mar 9, 2026
Edna
5 out of 5 stars review
Great
The spray is really lightweight, so it doesn't leave my hair feeling sticky or heavy. I like applying it near the roots before blow drying because it gives my hair a nice lift and helps my style hold longer throughout the day. My hair still feels soft and touchable, but with more body and movement. gifted by virtuelabs
Review from VIRTUE
Helpful?7HCFOX8LKFS01564532762
