

Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) + Deco Gear 4K HDMI 2.0 Cable x2 + Movie Streaming & 26 Month Extended Protection | Official Sony Partner |
Key item features
Specs
- Screen size77 in
- Resolution4K (2160P)
- DisplayOLED
- Refresh rate120 Hz
- Television typeOLED TVs
- Smart techY
Reviews summary
Pros
- : Has a slim and modern appearance.
- : Offers exceptionally clear and sharp image quality.
- : Provides clear visuals in dark scenes.
- : Colors are crisp and clear with deep blacks.
Neutral
- : Can be intuitive, but also overwhelming with too many options.
Cons
- : Offers limited features at a high cost.
- Free shipping
Free 30-day returns
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About this item
Product details
- Sony Bravia XR A95L 77" 4K HDR OLED Smart TV XR77A95L (2023 Model)
- Table-top stand
- AC power cord
- Quick Setup Guide
- Operating Instructions
- Limited Warranty
- Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV with Google TV (2023)
- Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC
- Deco Gear CPS Exclusive 26 Months Premium Extended Service Protection Plan Includes Accidental and Burn-In Coverage
- Deco Gear 4K HDMI 2.0 Cable w/Pure Copper Conductors x2
IN THE BOX:
BUNDLE INCLUDES:
BRAVIA XR A95L QD-OLED 4K HDR Google TV (2023)
See what makes this TV special
Our best color, powered by our most powerful processor
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.
BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.
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The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
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The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness.
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Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple Airplay.
See what makes this TV special
Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR.
Our best color, powered by our most powerful processor
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.
The screen is the speaker for picture and sound in perfect harmony
Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.
The entertainment you love. With help from Google
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.
Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation5 for absolute immersion.
Beautifully designed to compliment your viewing experience
Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.
Designed with the environment in mind
Sony TVs are engineered to deliver stunning design with the environment in mind.
Picture
Incomparable colors. Phenomenally vibrant.
See fresh, bright colors and pure blacks. Our Cognitive Processor XR maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.
Extending color volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max delivers wide shades and hues, even in bright scenes.
More vivid colors and realistic textures at all brightness levels than conventional TV
Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. ...
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Warnings
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Customer ratings & reviews
Reviews summary
Pros
- : Has a slim and modern appearance.
- : Offers exceptionally clear and sharp image quality.
- : Provides clear visuals in dark scenes.
- : Colors are crisp and clear with deep blacks.
Neutral
- : Can be intuitive, but also overwhelming with too many options.
Cons
- : Offers limited features at a high cost.
Customer photos






+4 images
Showing 1-3 of 53 reviews
Verified Purchase
W O W --- THIS TV BLOWS MY MIND!!!
I will be honest, I really did not want to spend that much $$$ on a 77" TV but that being said I'M GLAD I DID!!! --- Sony's Research and Development really shines through ... I wanted something NICE capable of interacting with my Sony Bravia Theater BAR 9 Center Channel in our Theater Room --- It was time to move my 2018 Award Winning Sony Bravia 75" 4K LED HDR UHD X1 X900F (the Best TV I have ever owned) to another room for more years of enjoyment. I want to point out the fact that this Television is a 2023 Model but this SONY "MASTER SERIES" BRAVIA 77" QR-OLED 4K ULTRA HD XR A95L was the 2024 Top Pick OLED AWARD WINNER ACROSS THE BOARD --- In my research comparing the X95L with the 2025 Televisions there is not anything comparable when weighing all the features and the MASTER SERIES QUALITY --- Google this TV and read all the information --- I just wanted the AWESOME PICTURE QUALITY: SUCH CLARITY -- SMOOTH DELIVERY -- MONUMENTAL MOTION -- EXACTING CRISP COLOR SATURATION (BY MY MEASURE TRUE PURITY) -- THE BLACKS AND THE WHITES ARE EXCELLENT AND THE BUILD QUALITY IS VERY GOOD ------- AN ALL-AROUND TRUE WORK OF ART!!! . The A95L Offers A Split Screen Viewing Option And Allows For Two (2) Separate Sources Simultaneously --- And Sony Incorporated The Video Chat Function Which Includes The High Quality Custom Removable Camera -- More than likely these are Functions I will not utilize but I know many would enjoy these Features . I hope this helped --- I do highly recommend reading the Specific Specifications on Sony's Website or make a choice on a Google Search . God Bless!
Hi K, We are ecstatic to learn that your investment in the A95L has proven to be such a rewarding upgrade for your theater room. It is truly an honor to hear that our Master Series quality continues to earn a place in your home, especially following the legacy of your faithful X900F.Your detailed breakdown of the QD-OLED’s "true purity" in color and the seamless integration with your BRAVIA Theater Bar 9 perfectly highlights the cinematic synergy we strive for. We designed the A95L to be a work of art in both performance and build, and knowing that the clarity, motion, and depth of blacks have impressed a long-time Sony enthusiast like yourself means the world to our team.Thank you for your incredible recommendation and for continuing to make Sony the centerpiece of your home entertainment experience.Best regards, Dominick
Seller Verified Purchase
Sony out did itself
This TV is the best one I ever had. The picture is perfect and the sound coming out of the screen is enough for me, so I do not need any additional speakers. My husband and I are enjoying it a lot. Football, movies, news all look awesome!
Hi La Nena, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
Seller Verified Purchase
Best TV EVER
Installed this TV about a month ago, so glad I paid the premium. Movies, Sports, ANY content looks amazing! Deep blacks, Bright Whites, Amazing Colors - and even really really good sound without a soundbar! Recommend this TV without reservation, it replaced an LG C3 and I couldn't be happier! Also - the Google TV OS works great and is super easy to use.
Hi Brian2024, Awesome! We are so glad to hear that you are happy with your new TV! Thank you so much for choosing Sony! -Carl