King Arthur Baking Company Non-GMO Project Verified, Certified Kosher Unbleached All Purpose Flour, 10 lb Bag

Back about 10 years ago when I got serious about added sugars I discovered the flour we used had 2 grams of added sugar per serving in it. I looked for flour with no sugar added and King Arthur was the one we found at the grocery store. We’ve been buying it since….even though that other brand no longer adds sugar. We never had a problem with King Arthur and I’ve got my A1C under control with my diligence of looking for no sugar added or artificial sweeteners added. If I want it sweet I like sweetening it myself.

I've been trying a few different brands over the last year, trying deals and something new... Honestly, the "bargains" weren't. White Lily had flour moths, other brands were bleached and killed starter if I wasn't paying attention. Breads were either overflowing and over proofed, or didn't rise well, crumb was dense or gummy. It was a crapshoot. Done playing games. King Arthur is a superior brand and, for me, the gold standard, I'm done playin. I get consistent rise, crumb, chew, texture and results with this flour, and am done getting other brands. Either AP or Bread flour is fine, as long as it's King Arthur!