Our daughter is severely allergic to PB & tree nuts. We haven't had PB in the house for 8 years. Saw an ad for WowButter in magazine at the allergist & she recommended it. Just bought WowButter from Wal-Mart for $3.94, located on aisle w/ PB. Tried it w/ Townhouse crackers and to my surprise, this stuff is actually good! It smells like peanut butter and the consistency is similar --maybe a tad bit thinner, but still creamy. It sticks to the roof of your mouth like PB, and has a smooth texture. I'm truly impressed. Unlike other reviewers, I didn't find it to be grainy nor did it leave an after taste. It was not "oily." My daughter, who's never had PB, tried WowButter and she loved it. She said it was "different " but it tasted good. She's very excited to eat something for lunch other than ham/turkey sandwiches. Also, it came w/ nut-free stickers under the label to indicate such at school, camp, daycare, etc. Overall, to compare WowButter to JIF creamy PB, I'd say it's very close to the real thing but more like a generic brand PB. Worth a try for allergic families or those in nut-free environments.