I first purchased this peanut butter alternative because it was more reasonably priced than those made with sunflower seeds, almonds, cashews, etc.
The label says, "Tastes just like peanut butter" and many of the reviewers here have agreed. Always contrarian, I will respectfully disagree with that assessment. I did a side-by-side comparison between Wow Butter and Jif creamy peanut butter, and while I like Wow Butter, there are distinct differences. First of all Wow Butter has a slightly thicker and drier consistency, as well as a slightly grainy mouth feel. While the taste is somewhat reminiscent of peanut butter, there is a distinct roasted soybean flavor particularly at the front end. That is not a bad thing, however. While I like the flavor and consistency of Wow Butter, Mrs. Juror58 doesn't care for it.
I also compared this product side-by-side with our other peanut butter alternative, SunButter). As I noted in my review of SunButter, compared to peanut butter, SunButter has a thinner, runnier consistency but has the same smooth mouth feel as peanut butter. This assessment applies to Wow Butter vs SunButter as well.
The Bottom Line
I like wow butter and will put it into my rotation. The good news is, since Mrs. Juror58 doesn't care for it, I don't have to share.
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