Virtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 oz
Virtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 oz
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Virtue

Virtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 oz

4.5 stars out of 574 reviews
(4.5)|
574 ratings
Virtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair 2 ozVirtue Smooth Hair Care Shampoo 8ozVirtue Smooth Hair Care Shampoo 17oz
Size:2 fl oz

Key item features

  • KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. • Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
  • KEY CLAIMS: • 97% of women said their hair looked smoother.* • 97% of women said their hair looked healthier.* • 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
  • A luxurious lathering shampoo with a soft and smooth finish.
Current price is $18.00$9.00/fl oz
Price when purchased online
  • Free 90-day returns

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Comparison Chart:
Hair Product FormLiquidsVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozLiquidsVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 ozLiquidstigi rockaholic livin the dream shampoo, 8.45 ounceLiquidsVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozLiquidsEufora Nourish Deep Moisture Cleanse Shampoo (Size : 8.45 oz)LiquidsVirtue Recovery Hair Care Shampoo, 8ozLotionsGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozCreamsS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozFoamsNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 oz
BrandVirtueVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozVirtueVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 ozTIGItigi rockaholic livin the dream shampoo, 8.45 ounceVirtueVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozEuforaEufora Nourish Deep Moisture Cleanse Shampoo (Size : 8.45 oz)VirtueVirtue Recovery Hair Care Shampoo, 8ozGarnierGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozTIGIS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozNexxusNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 oz
Hair TypeCoarseVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozWavyVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 oz-tigi rockaholic livin the dream shampoo, 8.45 ounceDamagedVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozAll Hair TypesEufora Nourish Deep Moisture Cleanse Shampoo (Size : 8.45 oz)DamagedVirtue Recovery Hair Care Shampoo, 8ozAll Hair TypesGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozAll Hair TypesS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozAll Hair TypesNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 oz
Hair Care Key BenefitsFrizz ControlVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozCurl EnhancingVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 oz-tigi rockaholic livin the dream shampoo, 8.45 ounceVolumizingVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozClarifyingEufora Nourish Deep Moisture Cleanse Shampoo (Size : 8.45 oz)Heat ProtectionVirtue Recovery Hair Care Shampoo, 8ozNourishingGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozStrengthening & Split End RepairS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozClarifyingNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 oz
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Customer ratings & reviews

4.5 out of 5 stars
stars574 ratings373 reviews
How item rating is calculated
  1. 5 stars76% (437)
  2. 4 stars9% (51)
  3. 3 stars9% (53)
  4. 2 stars3% (17)
  5. 1 star3% (16)

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Showing 1-3 of 373 reviews

May 27, 2025
TY
Top Reviewer
Item details
Size: 8oz
5 out of 5 stars review

Verified Purchase

Virtue Smooth Hair Shampoo

Great Shampoo! Mild pleasant scent. Had initially received sample size and was hooked. I also use the conditioner.

Helpful?3FZBE461LOTH378393428
May 9, 2025
L
Item details
Size: 8oz
Sold and shipped bySAI HOLDINGS WW INC
5 out of 5 stars review

Verified Purchase

Great shampoo! Recommended by my hairdresser to control frizz and keeping my hair smooth and healthy.

Helpful?3FZBE461LOTH378393428
Nov 5, 2025
Jessica A.
5 out of 5 stars review

Great Shampoo!

I switched to this shampoo after seeing how much hair I was losing from using a cheaper brand. When I wash my hair with this shampoo, I am amazed to see how much less of it is coming out! I like it so much that I bought the larger size when it went on sale.

Review from VIRTUE
Helpful?3FZBE461LOTH378393428