Virtue Smooth Hair Care Shampoo, 17oz
Virtue Smooth Hair Care Shampoo, 17oz
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Virtue

Virtue Smooth Hair Care Shampoo, 17oz

4.5 stars out of 572 reviews
(4.5)|
572 ratings
Virtue Smooth Hair Care Shampoo, 17ozVirtue Smooth Hair Care Shampoo 17ozVirtue Smooth Hair Care Shampoo 8ozVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair 2 oz
Size:500 ML / 17 FL OZ

Key item features

  • KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. • Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
  • KEY CLAIMS: • 97% of women said their hair looked smoother.* • 97% of women said their hair looked healthier.* • 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
  • A luxurious lathering shampoo with a soft and smooth finish.
Current price is $78.00$4.59/fl oz
Price when purchased online
  • Free shipping
  • Free 90-day returns

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Columbus, 43215
Arrives by Sat, Feb 14
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Comparison Chart:
Hair Product FormLiquidsVirtue Smooth Hair Care Shampoo, 17ozLiquidsVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 ozLiquidstigi rockaholic livin the dream shampoo, 8.45 ounceLiquidsVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozLiquidsVirtue Recovery Hair Care Shampoo, 8ozLotionsGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozCreamsS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozFoamsNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 ozCreamsKenra Platinum Luxe Shine Shampoo 8.5 ozLiquidsPureology Smooth Perfection Shampoo, 33.8 oz
BrandVirtueVirtue Smooth Hair Care Shampoo, 17ozVirtueVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 ozTIGItigi rockaholic livin the dream shampoo, 8.45 ounceVirtueVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozVirtueVirtue Recovery Hair Care Shampoo, 8ozGarnierGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozTIGIS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozNexxusNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 ozKenraKenra Platinum Luxe Shine Shampoo 8.5 ozPureologyPureology Smooth Perfection Shampoo, 33.8 oz
Hair TypeAll Hair TypesVirtue Smooth Hair Care Shampoo, 17ozWavyVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 oz-tigi rockaholic livin the dream shampoo, 8.45 ounceDamagedVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozDamagedVirtue Recovery Hair Care Shampoo, 8ozAll Hair TypesGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozAll Hair TypesS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozAll Hair TypesNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 ozAll Hair TypesKenra Platinum Luxe Shine Shampoo 8.5 ozColor TreatedPureology Smooth Perfection Shampoo, 33.8 oz
Hair Care Key BenefitsFrizz ControlVirtue Smooth Hair Care Shampoo, 17ozCurl EnhancingVirtue Hydrating Hair Care Sulfate-Free & Silicone-Free Curl Shampoo, 2 oz-tigi rockaholic livin the dream shampoo, 8.45 ounceVolumizingVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozHeat ProtectionVirtue Recovery Hair Care Shampoo, 8ozNourishingGarnier Fructis Pure Clean Purifying Shampoo for All Hair Types, 33.8 fl ozStrengthening & Split End RepairS-Factor Smoothing Lusterizer Shampoo by TIGI for Unisex, 8.45 ozClarifyingNexxus Clean and Pure Clarifying Shampoo Paraben-Free With ProteinFusion, 13.5 ozAnti-AgingKenra Platinum Luxe Shine Shampoo 8.5 oz-Pureology Smooth Perfection Shampoo, 33.8 oz
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Frequently bought together

Virtue Smooth Hair Care Shampoo, 17oz $78.00 $4.59/fl oz

Virtue Smooth Hair Care Shampoo, 17oz
current price $78.00
$4.59/fl oz

Virtue Smooth Hair Care Shampoo, 17oz

4.5 out of 5 Stars. 572 reviews

Virtue Smooth Hair Care Conditioner, 6.7 oz $44.00 $6.57/fl oz

Virtue Smooth Hair Care Conditioner, 6.7 oz
current price $44.00
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Virtue Smooth Hair Care Conditioner, 6.7 oz

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Current price is $122.00
Items may be delivered on different dates

Customer ratings & reviews

4.5 out of 5 stars
stars572 ratings372 reviews
How item rating is calculated
  1. 5 stars76% (435)
  2. 4 stars9% (51)
  3. 3 stars9% (53)
  4. 2 stars3% (17)
  5. 1 star3% (16)

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Showing 1-3 of 372 reviews

May 27, 2025
TY
Top Reviewer
Item details
Size: 8oz
5 out of 5 stars review

Verified Purchase

Virtue Smooth Hair Shampoo

Great Shampoo! Mild pleasant scent. Had initially received sample size and was hooked. I also use the conditioner.

Helpful?3FZBE461LOTH327722806
May 9, 2025
L
Item details
Size: 8oz
Sold and shipped bySAI HOLDINGS WW INC
5 out of 5 stars review

Verified Purchase

Great shampoo! Recommended by my hairdresser to control frizz and keeping my hair smooth and healthy.

Helpful?3FZBE461LOTH327722806
Nov 5, 2025
Jessica A.
5 out of 5 stars review

Great Shampoo!

I switched to this shampoo after seeing how much hair I was losing from using a cheaper brand. When I wash my hair with this shampoo, I am amazed to see how much less of it is coming out! I like it so much that I bought the larger size when it went on sale.

Review from VIRTUE
Helpful?3FZBE461LOTH327722806