L'Oreal Paris Superior Preference Hair Color

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By: L'Oreal
Walmart #: 550054697
L'Oreal Paris Superior Preference Hair Color
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  • Fade-defying color + shine system
  • Up to 8 weeks of color vibrancy
  • Rich Luminous Conditioning
  • Customers also considered

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    L'Oreal Paris Superior Preference Hair Color:

    • Permanent , Level 3
    • Up to 8 weeks of color
    • Includes a UV filter for color vibrancy
    • Provides maximum gray coverage
    • Contains natural ingredients such as Vitamin E and golden camelina oil
    • Root to tip coverage that will not fade, turn brassy or dull
    • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

    Warnings: 

    Warning Text: Usage Advisory - Safety: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do Not Use If: you have already had a reaction to a haircolor product, you have a sensitive, itchy or damaged scalp; If you have a tattoo (the risks of allergic reaction may be increased). Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

    Ingredients: 

    Ingredients: Color Gel: Oleic Acid, Aqua/Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Mea-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, P-Phenylenediamine, Resorcinol, Isopropanolamine, Edta, Erythorbic Acid, Hydroxypropyl Bis (N-Hydroxyethyl-P-Phenylenediamine) Hcl, M-Aminophenol, Alpha-Isomethyl Ionone, 2,4-Diaminophenoxyethanol Hcl, Eugenol, Linalool, Citronellol, F.I.L. #D32143/2. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid, F.I.L. #D12859/16. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, F.I.L. #D42419/2.

    Directions: 

    Instructions: Read And follow the insert. Store between 50 f And 80 F.

    Explore this item

    Specifications

    Gender: Women ,  Unisex
    Color: Brown
    Capacity: 1 application
    Size: 1 application
    Form: Liquids
    Manufacturer Part Number: K11258
    Container Type: Box
    Model: K11258
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 3.50 x 2.26 x 6.25 Inches
    Show

    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color full of tones and reflects
    Luminous color full of tones and reflects
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage
    Maxmium gray coverage
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Show

    Customer Reviews

    Customer Reviews | 615 reviews | 3.8 out of 5

    4.0 stars

    615 reviews | 3.8 out of 5

    4.0 stars

    615 reviews | 3.8 out of 5

    69%
    Would recommend to a friend
    5 stars
    338
    4 stars
    83
    3 stars
    39
    2 stars
    30
    1 stars
    125
    1-5 of 608 total reviews
    69%
    Would recommend to a friend

    Age

    Gender

    VERY NATURAL
    10/10/2012

    Customer review by Nancy27

    5.0 stars 10/10/2012 by Nancy27
    by Nancy27

    I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

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    Nancy27
    Waxahachie TX.
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    2/25/2013

    Customer review by Sndee

    5.0 stars 2/25/2013 by Sndee
    by Sndee

    L"Oreal Sun Kissed Caramels work great to go from black hair to light brown without damaging my hair.

    Was this review helpful? (24) (1)
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    Sndee
    Vista,ca
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:5 - 6 months
    Gender:Female
    Usage:Once per month
    GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
    7/11/2013

    Customer review by MamaLovesABargain

    5.0 stars 7/11/2013 by MamaLovesABargain
    by MamaLovesABargain

    I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

    Was this review helpful? (12) (3)
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    MamaLovesABargain
    Southern California
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:Once per month
    Pleasantly Surprised!!! 8RG Rose Gold Blond
    9/28/2013

    Customer review by BusyNurse5

    4.0 stars 9/28/2013 by BusyNurse5
    by BusyNurse5

    I've colored with other brands but always stayed with brown tones. I went blond for the summer but had horrible roots and wanted to save 100.00 salon fee. Was fully prepared to go running to my hairdresser begging forgiveness. I followed instructions and started with roots. Added all over about the last ten mins. Wow! No orange brassy roots. Blended incredibly well with my old highlights! Not the flat color I expected. Soft shine and did not burn scalp. I will be coloring at home in 4-6 weeks with Loreal. If results like this continue I will be saving a lot of money on salon services!!!

    Was this review helpful? (8) (1)
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    BusyNurse5
    Would recommend to a friend? Yes
    Age:35 - 44
    Ownership:1 week or less
    Gender:Female
    Usage:Once per month
    Use it all the time
    10/27/2012

    Customer review by opinion02122

    5.0 stars 10/27/2012 by opinion02122
    by opinion02122
    Top 500 contributor

    I've used this product for years with one or two exceptions when I couldn't find it. I always come back. I have tried others but have found none that do a better job. I find it very easy to use. I just put it in, wait the time and wash it out. No problems. No complaints. I see others giving it a poor score, I have no reason to do the same. I have been very pleased over the many years I have used it.

    Was this review helpful? (7) (2)
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    opinion02122
    Attleboro, MA
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:A few times per year
    Top 500 contributor
    1-5 of 608 total reviews See all
    1-5 of 608 reviews

    Customer Reviews | 615 reviews | 3.8 out of 5

    Customer Reviews

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