L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather, Up to 40 Percent Stronger Hair, 1 Kit
L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather, Up to 40 Percent Stronger Hair, 1 Kit
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L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather, Up to 40 Percent Stronger Hair, 1 Kit

4 stars out of 13685 reviews
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13.6K ratings
L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather, Up to 40 Percent Stronger Hair, 1 KitL Oreal Paris Feria Permanent Hair Color 20 Black Leather Up to 40 Percent Stronger Hair 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Downtown Denim Dark Blue Brown 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color P1 Sapphire Smoke Smokey Blue 1 KitL Oreal Paris Feria Toner Anti Brass Ice Blonde Ash Blonde 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color V28 Midnight Violet Deepest Violet 1 KitL Oreal Paris Feria Permanent Hair Color P2 Rosy Blush Smokey PinkL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 40 Espresso Deeply BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 21 Starry Night Bright BlackL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 100 Pure Diamond Very Light Blonde 1 kitL Or al Paris Feria Shimmering Permanent Hair Color for Adults 10 Jet Black 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Fuchsia Cha Vivid Fuchsia 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 521 Cool Amethyst Iridescent Brown 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color B61 Downtown Brown Strengthens Hair 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color 65 Honey Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 26 Black Chery 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 50 Havana Brown Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Permanent Hair Color 45 French Roast Deep Bronzed BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Crystal Brown 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color R68 Ruby Rush Rich Auburn True Red 1 kitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 11 21 Bad to the Blonde Color Booster 1 KitLoreal Hair ConditionL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V38 Violet Noir Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 63 Sparkling Amber Light Golden Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Smokey Silver Silver Gray Hair Color 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush Intense Medium Auburn 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R48 Red Velvet Intense Deep Auburn 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 36 Chocolate Cherry Strong Hair 1 KitL Oreal Paris Feria Permanent Hair Color 721 Dusty MauveL Oreal Paris Feria Permanent Hair Color V48 Violet Vixen 1 Kit Up to 40 Percent Stronger HairL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color C74 Copper Crave Up to 40 Percent Stronger Hair 1 KitL oreal Paris Feria Permanent Hair Color
Hair Color Shade:20 Black Leather (Natural Black)
Purple, $12.99
P1 Sapphire Smoke (Smokey Blue), $12.97
S1 Smokey Silver (Silver Gray), $12.97
P2 Rosy Blush Smokey Pink, $12.97
9P Ice Blonde, $12.97
10 Jet Black (Blackest Black), $12.97
11.21 Bad To The Blonde (Pearl Blonde), $12.97
selected, 20 Black Leather (Natural Black), $12.97
21 Starry Night (Bright Black), $12.97
26 Black Chery (Deepest Magenta), $12.97
V28 Midnight Violet (Deepest Violet), $12.97
36 Chocolate Cherry, $12.97
V38 Violet Noir (Intense Deep Violet), $12.97
Size:1 Kit

Key item features

  • L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather, Up to 40 Percent Stronger Hair, 1 Kit
  • L'Oreal Paris Feria Shimmering Permanent Hair Color, 20 Black Leather (Natural Black) is a hair color that gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair
  • Feria's Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong & healthy-looking, for multi-dimensional color vibrancy
  • Up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner
  • Formulated with 3X highlights for a prismatic blush shimmer
  • Vegan formula - no animal derived ingredients or byproducts
  • This hair color is '' in dispenser style
Current price is $12.97
Price when purchased online
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One-time purchase $12.97

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Customer ratings & reviews

4 out of 5 stars
stars13.6K ratings8,222 reviews
How item rating is calculated

Reviews summary

Pros
  • : Application process is straightforward.
  • : Produces a lighter hair color.
  • : Offers a range of vibrant colors with good payoff.
  • : Rich, bold, and long-lasting shade.
Neutral
  • : Can be effective, but may not completely cover grays in all cases.
  • : Can be darker or lighter than expected, varying by user.
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Showing 1-3 of 8,222 reviews

Nov 22, 2025
Kaitlyn
Item details
Hair color shade: S1 Smokey Silver (Silver Gray)
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Ya gotta want it

You're gonna wanna do a color remover and then a soft bleach kit once your hair is that yellow blonde color you'll need two boxes of this and it'll make your hair absolutely gorgeous. My only complaint is that the color is very difficult to maintain so you'll need purple shampoo, purple conditioners, purple college mass all the works and still hit it with another box at least once or twice a month doesn't stick to the roots very well I recommend some type of spray to blend in the roots

Helpful?667WG6DRVUBR10453233
Oct 15, 2025
anonymous
Walmart Associate
Item details
Hair color shade: P2 Rosy Blush Smokey Pink
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Love this, only one that works for a pale pink.

I spent so much time and money on every semi %26 Demi permanent brand and method trying to get pale pink. I started out with it being very yellow bleached blonde, so I hoped it would end up like a light rose gold. Which with this color it finally did. It did require 2 boxes at first but I bet refreshing the color, if needed, will only need one. Every other color I tried was blotchy, uneven, didn't work on my roots, didn't take at all or the color was not at all what it claimed (most were straight up orange). I should have taken more pics. These pics are: first one is right after coloring and second is 3 weeks later (about 5 washes). It doesn't wash out really. Which, I had kind of wanted it to be temporary, but I'd rather it look good and just use color remover later if needed. Highly recommend.

Helpful?667WG6DRVUBR10453233
Oct 13, 2025
MamaLeah
Top Reviewer
Walmart Associate
Item details
Hair color shade: 10 Jet Black (Blackest Black)
Multipack quantity: 1
5 out of 5 stars review

Great but...

My daughter loved this dye. It's jet black but if you have light brown undertones you will see a dark blue/ purple tint to your hair in the sun. The darker the hair you have, the better for this one because of the blue and purple but luckily my daughter liked those colors😁

Helpful?667WG6DRVUBR10453233

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