L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 Percent Gray Coverage, 1 Kit
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 Percent Gray Coverage, 1 Kit
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L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 Percent Gray Coverage, 1 Kit

4.4 stars out of 19496 reviews
(4.4)|
19.4K ratings
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Hair Color Shade:4 Dark Brown
Ultra Ash Medium Blonde, $11.97
01 Extra Light Ash Blonde, $11.97
1 Black, $11.97
02 Extra Light Natural Blonde, $11.97
3 Natural Black, $11.97
selected, 4 Dark Brown, $11.97
4A Dark Ash Brown, $11.97
4Ar Dark Chocolate Brown, $11.97
4RM Dark Mahogany Red, $11.97
5 Medium Brown, $11.97
5AB Mocha Ash Brown, $11.97
5AR Maple Brown, $11.97
5G Medium Golden Brown, $11.97
Size:1 Kit

Key item features

  • L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 Percent Gray Coverage, 1 Kit
  • L'Oreal Paris Excellence Creme hair color offers 100 percent gray coverage for all hair types, even on the most stubborn grays.
  • Triple Care Color routine protects and deeply cares for your hair before, during, and after coloring.
  • Protects hair three ways with a combination of cermide, pro-keratine, and glycerin for rich, radiant color and revitalized hair.
  • Salon-inspired after color shampoo enriched with Glycerin to delicately cleanse the scalp and hair of excess residue.
  • Excellence exclusive non-drip creme for rich, radiant hair color from root to tip.
Current price is $11.97
Price when purchased online
  • Free 90-day returns
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Customer ratings & reviews

4.4 out of 5 stars
stars19.4K ratings11.3K reviews
How item rating is calculated
  1. 5 stars66% (12.8K)
  2. 4 stars16% (3,072)
  3. 3 stars7% (1,338)
  4. 2 stars3% (678)
  5. 1 star8% (1,540)

Reviews summary

Pros
  • : Provides even color for hair roots and grays.
  • : Accurately matches hair color with some shade variations.
Neutral
  • : Offers competitive pricing for some features, but can be overpriced for others.
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Showing 1-3 of 11,300 reviews

Feb 2, 2026
rmh62
Item details
Hair color shade: 10 Lightest Ultimate Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

I have been using L'Oréal Excellence 10 Natural Blonde for 4 years and I love this color. Unfortunately, L'Oréal is doing away with this shade. I do have a stockpile of this shade to last me for a while, but I wish this color was staying in the lineup.

Helpful?3bb1c8c0-4507-11f0-8d8f-13648246611910453305
Jan 9, 2026
Marilyn
Item details
Hair color shade: 6RB Light Reddish Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

This hair coloring treatment is excellent. Covers all the gray perfectly. Unfortunately, I ordered two boxes from Walmart and they were not included with the delivery along with other items in the order. Of course this is not the fault of the manufacturer but, I have been trying to contact someone at the Walmart where I ordered it from but all my calls get disconnected. Would love to hear from anyone in charge because this is becoming a recurring problem. Please and thank you.

Helpful?3bb1c8c0-4507-11f0-8d8f-13648246611910453305
Jan 26, 2026
Michell
Top Reviewer
Item details
Hair color shade: 5AB Mocha Ash Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Great Color

This is my first time purchasing this line. This will be my go to from now on. The color was a great fit (at first I wasn't too sure). The smell of the shampoo and conditioner was amazing! I wish they would sell it separately. I did find the L'Oréal shampoo and conditioner that is close to it. The color has lasted a month so far. No complaints here.

Helpful?3bb1c8c0-4507-11f0-8d8f-13648246611910453305

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