L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Light Brown, 1 kit
L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Light Brown, 1 kit
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L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Light Brown, 1 kit

4.3 stars out of 17902 reviews
(4.3)|
17.9K ratings
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Hair Color Shade:Ultra Ash Light Brown-Out of stock
Ultra Ash Medium Blonde, $11.97
01 Extra Light Ash Blonde, $11.97
1 Black, $11.97
02 Extra Light Natural Blonde, $11.97
3 Natural Black, $11.97
4 Dark Brown, $11.97
4A Dark Ash Brown, $11.97
4Ar Dark Chocolate Brown, $11.97
4RM Dark Mahogany Red, $11.97
5 Medium Brown, $11.97
5AB Mocha Ash Brown, $11.97
5AR Maple Brown, $11.97
5G Medium Golden Brown, $11.97
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Light Brown, 1 kit
  • L'Oreal Paris Excellence Cool Supreme is a permanent hair color that offers 100% gray coverage.
  • The anti-brass triple protection system prevents brass and keeps hair ashy cool, delivering color that starts cool and stays cool.
  • The purple anti-brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool.
  • The exclusive non-drip creme formula provides rich, radiant, gorgeous hair color from root to tip.
  • This hair color is available in a variety of shades, from black ultra-ash to medium blonde ultra-ash.
Current price is $11.97
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Customer ratings & reviews

4.3 out of 5 stars
stars17.9K ratings10.9K reviews
How item rating is calculated
  1. 5 stars65% (11.6K)
  2. 4 stars16% (2,935)
  3. 3 stars7% (1,271)
  4. 2 stars4% (644)
  5. 1 star8% (1,424)

Reviews summary

Pros
  • : Provides even color for hair roots and grays.
  • : Accurately matches hair color with some shade variations.
Neutral
  • : Offers competitive pricing for some features, but can be overpriced for others.
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Showing 1-3 of 10,937 reviews

Jan 12, 2026
Sue
Item details
Hair color shade: Red
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great to use when your color is growing out and your gray is growing in! Saves you money by extending your time between colorings! It says it will last one day, but you can go a couple more days between shampoos to make it last longer. I use the 2 red colors!

Helpful?3bb1c8c0-4507-11f0-8d8f-136482466119554340831
Jan 2, 2026
BackyardGarden
Item details
Hair color shade: 08 Medium Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Covers grays but wish bottle was larger for Price

Yes I love this spray when I don't have time to dye or color my grays. This is a great cover up when you have gray hair. I think it's too expensive but hey I need this when I don't have time or feel like dying my hair. This spray any any other brand I've tried has caused me dandruff after using. But most hairsprays or gels do the same with my dermatitis or scaling scalp. So I use nizoral shampoo after to wash hair and let it soak on scalp for a little while. It heals scaly scalp, But yes I recommmend gray cover up spray,

Helpful?3bb1c8c0-4507-11f0-8d8f-136482466119554340831
Jan 26, 2026
Michell
Top Reviewer
Item details
Hair color shade: 5AB Mocha Ash Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Great Color

This is my first time purchasing this line. This will be my go to from now on. The color was a great fit (at first I wasn't too sure). The smell of the shampoo and conditioner was amazing! I wish they would sell it separately. I did find the L'Oréal shampoo and conditioner that is close to it. The color has lasted a month so far. No complaints here.

Helpful?3bb1c8c0-4507-11f0-8d8f-136482466119554340831