L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772
L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772
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L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772

4.5 stars out of 674 reviews
(4.5)|
674 ratings
L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772L Oreal Paris Colour Riche Lip Liner Lasting Plum 772L Oreal Paris Colour Riche Lip Liner Always Red 7652 pack L Oreal Paris Colour Riche Lip Liner Toffee To Be 7822 pack L Oreal Paris Colour Riche Lip Liner Always Red 7652 pack L Oreal Paris Colour Riche Lip Liner Eternal Mauve2 pack L Oreal Paris Colour Riche Lip Liner Beyond Pink2 pack L Oreal Paris Colour Riche Lip Liner Pencil with Omega 3 and Vitamin E Worth It Intense 0 01 ozL Oreal Paris Colour Riche Lip Liner Beyond Pink2 pack L Oreal Paris Colour Riche Lip Liner Au Naturale 780L Oreal Paris Colour Riche Lip Liner Pencil with Omega 3 and Vitamin E Le Rouge Paris 0 01 oz2 pack L Oreal Paris Colour Riche Lip Liner Pencil with Omega 3 and Vitamin E Le Rouge Paris 0 01 ozL Oreal Paris Colour Riche Lip Liner Toffee To Be 782L Oreal Paris Colour Riche Lip Liner More ChocolateL Oreal Paris Colour Riche Lip Liner Forever Rose 721L Oreal Paris Colour Riche Lip Liner Nudes For Life2 pack L Oreal Paris Colour Riche Lip Liner Lasting Plum 7722 pack L Oreal Paris Colour Riche Lip Liner Pencil Creamy Lip Liner Worth It 0 01 oz2 pack L Oreal Paris Colour Riche Lip Liner More ChocolateL Oreal Paris Colour Riche Lip Liner Pencil with Omega 3 and Vitamin E Worth It Intense 0 01 ozL Oreal Paris Colour Riche Lip Liner Truly BurgundyL Oreal Paris Colour Riche Lip Liner Eternal Mauve2 pack L Oreal Paris Colour Riche Lip Liner Truly Burgundy2 pack L Oreal Paris Colour Riche Lip Liner Forever Rose 721L Oreal Paris Colour Riche Lip Liner Pencil Creamy Lip Liner Worth It 0 01 ozL Oreal Paris Colour Riche Lip Liner Pencil with Omega 3 and Vitamin E Worth It Medium 0 01 ozL Oreal Paris Colour Riche Lip Liner Au Naturale 780L Oreal Paris Colour Riche Lip Liner All About Pink2 pack L Oreal Paris Colour Riche Lip Liner Pencil with Omega 3 and Vitamin E Worth It Medium 0 01 ozL Oreal Paris Colour Riche Lip Liner Timeless Coral
Actual Color:772 Lasting Plum
All About Pink, $8.49
$849.00/oz
Le Rouge Paris
WORTH IT
Worth It Intense
Worth It Medium
300 Le Rouge Paris, $7.48
$748.00/oz
570 Worth It Intense, $7.48
$748.00/oz
601 Worth It, $7.48
$748.00/oz
635 Worth It Medium, $7.48
$748.00/oz
721 Forever Rose, $7.48
$106.86/oz
selected, 772 Lasting Plum, $7.48
$748.00/oz
773 Truly Burgundy, $7.48
$748.00/oz
780 Au Naturale, $7.48
$748.00/oz
Pack Size:Single

Key item features

  • L'Oreal Paris Colour Riche Lip Liner, Lasting Plum, 0.01 oz
  • A creamy lip liner to perfectly define lips
  • Infused with Omega 3 and Vitamin E
Current price is $7.48$748.00/oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $7.48
One-time purchase $7.48

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Columbus, 43215
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L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772 $7.48 $748.00/oz

L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772
current price $7.48
$748.00/oz

L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772

4.5 out of 5 Stars. 674 reviews

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current price Now $10.97, Was $14.99
$52.24/oz

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Current price is
$42.41
was $46.43
Items may be delivered on different dates

Customer ratings & reviews

4.5 out of 5 stars
stars674 ratings311 reviews
How item rating is calculated

Reviews summary

Pros
  • : Glides on effortlessly and precisely.
  • : Versatile shade complementing various lip colors and skin tones.
  • : Glides on effortlessly without resistance.
  • : Offers affordable value without compromising on quality.
  • : Matches lip color naturally.
  • : Has a color that complements various skin tones.
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Showing 1-3 of 311 reviews

Mar 18, 2025
anonymous
Top Reviewer
Item details
Color: WORTH IT
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Nice, long-lasting wear

This works great and withstands all-day wear. The accompanying pictures were taken in my car, without tinted windows, after 9 hours of wear. I paired the “Worth It” lip liner shade with the “Worth It” plump ambition lip oil. The first image is what my lips looked like after 9 hours, without any touch ups whatsoever. The second image is the lip liner after 9 hours without any touch ups and a fresh coat of the lip oil (the flash went off on this picture). The 3rd image shows my lips without anything on them, and it was taken indoors. There is some slight tingling for about the first five minutes after application, and I have what feels like a cracked chapped area on my lip, but I'm not sure if it was caused by the lip oil, liner or ironic timing. I will continue to use it since it's not bothersome.

Helpful?33ITQ8R4MG6E1121234
Sep 11, 2018
Dolce
5 out of 5 stars review

Love this!

I have been using three of these different colours of lip liners for many many years! My lipstick does not bleed and are use a light colour all over my lips so all day I always have that bass should my lipstick to wear off. However lately I have bought the beyond pink and the rose and for some reason the ends keep falling off and there is nothing left. I do not extend them up very far so they should break. I'm wondering if this is common?

International review
Review from lorealparis.ca
Helpful?33ITQ8R4MG6E1121234
Jan 9, 2026
Gizziebug
Item details
Color: 773 Truly Burgundy
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Soft and sweet

I liked the way it goes on; soft, pure color. It makes me look good as I am a woman over 40 (a long time ago) and need to use lip liner carefully and every time I also apply lipstick. That is usually when I'm going out, even if it's to the grocery store! People do notice me, and I notice them when they are looking at me. I was quite impressed with this product, and vow to continue using it. The color is as advertised and remains for a long time after applying it.

Helpful?33ITQ8R4MG6E1121234