Pre-Owned Key Account Management: The Definitive Guide (Paperback) 0750662468 9780750662468
Pre-Owned Key Account Management: The Definitive Guide (Paperback) 0750662468 9780750662468
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Pre-Owned Key Account Management: The Definitive Guide (Paperback) 0750662468 9780750662468

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  • ISBN: 9780750662468
  • Condition: Pre-Owned: Good
  • Trade paperback
  • 2nd ed.
  • Language: English
  • Pages: 389
  • Trade paperback (US). Glued binding. 389 p. Contains: Illustrations.
  • This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. Equally it gives a clear picture of why KAM must be an important element of the corporate strategic plan. Based on best practice from major companies globally there is no more definitive overview of this critical business to business strategy for sales and marketing managers and serious students in business and marketing.This book is written by one of the world's leading research teams into business-to-business marketing and key account management. It provides a hands-on approach with exercises and real-life case studies from which to draw insight. It is extensively revised to take in the latest empirical data and research developed from working with some of the world's leading companies.
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What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

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Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

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Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

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