Clairol Blonde it Up No Bleach Permanent Hair Dye Lightening Kit Hair Color, Platinum Bronde

Works great, it lightened my hair the way it said it would. My roots were lighter than the rest of my hair, even though I put it on the ends of my hair before I put it on my roots and waited 10 minutes like the instructions said, so next time I would wait longer before applying it to my roots. It smelled like ammonia strongly but that was expected.

After lifting my dark blonde hair to platinum, I wanted to do a little more lift in spots, where hair strands were a tiny bit too yellow; this did the job, perfectly! Using a purple-based after-shampoo conditioner keeps my strands the icier Platinum I like! (Always apply a Filler before coloring your hair! I pull a Filler through my hair strands, letting it dry in my hair, the day before any color appliation; the filler protects against hair breakage when lightening, and assures depth in coverage when darkening hair!)