Berkley PowerBait® Power Worm Fishing Bait, Purple, 7in

An iconic soft plastic worm, The Berkley PowerBait® Power Worm features a classic ribbon-tail / curly tail worm profile and action ideal for spring, summer and fall fishing. Cast the Power Worm out, let it sink, and slowly drag on bottom mixing in little hops and shakes to start putting fish in the boat. Berkley's exclusive PowerBait® formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks. At Berkley, our science-based development process gives anglers the tools and confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.