Berkley Frittside Fishing Lure, Honey Shad, 5 Biggun’ (3/7 oz)

Whether you are a weekend warrior or a seasoned pro, the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile, these lures mimic a variety of species and create the most flash of any Berkley crankbait. With an integrated FlashDisc, the Frittside boasts improved tracking stability, accuracy and true balsa-like action for tough conditions. Ideal for very cold or very hot water less than 10 feet deep. Topped off with Fusion19 hooks, Berkley Frittside lures are sure to impress anglers of all skill levels and attract strikes from sluggish or heavily pressured fish. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.