Kompakte Darstellung von mehr als 80 Schlüsselbegriffen aus dem Themenfeld des Sportmanagement. Sowohl aus dem Profit- als auch aus dem Nonprofit-Bereich. Z. B. Sportbranche, Naming Right, Klub-Lizenzierung (DFL, UEFA), Hospitality, Geschäftsmodelle, Organisationswandel im Sport. Ergänzt werden die einzelnen Beiträge um reichhaltige Quellenangaben.
Blickpunkt Sportmanagement: Handwoerterbuch des Sportmanagements (Hardcover)
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Sports & Recreation
Pub date
20190729
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