Goldwell Elumen High-Performance Hair Color, RR @ All - Red Red, 6.7 fl oz

Goldwell Elumen is a high-performance, oxidant-free hair color. Creates extra vibrant, shiny, and durable hair color without damage. Does not contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high-performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair color smoothes porous and damaged sections not only on the surface but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tint backs, multi-shading, toning, and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends, and technologies, and caring for colored hair at home.