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Consumer Psychology in Behavioral Perspective (Paperback)

Name: Consumer Psychology in Behavioral Perspective (Paperback)
Brand: Gordon Foxall
SKU: 8214868
Price: 34.95 USD
Availability: InStock

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Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Nonfiction
Pages
244
Edition
Standard Edition
Publisher
Beard Books

Current price is $34.95

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About this item

Product details

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

Consumer Psychology in Behavioral Perspective (Paperback)

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Nonfiction

Pages

244

Warranty

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