Maidenform® Love the Lift® Push Up & In Underwire Bra DM9900 Color: Violet Indigo Size: 38 B
Maidenform® Love the Lift® Push Up & In Underwire Bra DM9900 Color: Violet Indigo Size: 38 B
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Maidenform® Love the Lift® Push Up & In Underwire Bra DM9900 Color: Violet Indigo Size: 38 B

4.3 stars out of 759 reviews
(4.3)|
759 ratings
Maidenform® Love the Lift® Push Up & In Underwire Bra DM9900 Color: Violet Indigo Size: 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Almond Rose Gold Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Whimsy Pink Size 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 36 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Whimsy Pink Size 40 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 36 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 38 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 34 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 34 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 36 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Almond Rose Gold Size 34 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 34 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 36 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 38 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 34 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Whimsy Pink Size 38 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Orchid With Rose Gold Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 38 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Red Rose Gold Size 36 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Orchid With Rose Gold Size 40 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 38 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Red Rose Gold Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 40 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 38 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Red Rose Gold Size 36 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 40 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 38 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Whimsy Pink Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 40 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 40 DMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Whimsy Pink Size 36 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Almond Rose Gold Size 38 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Red Rose Gold Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 34 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Orchid With Rose Gold Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 38 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Green With Silver Size 38 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 40 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Fresh Berry Size 36 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 34 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 38 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Violet Indigo Size 36 BMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Teal Rose Gold Size 38 CMaidenform Love the Lift Push Up In Underwire Bra DM9900 Color Blue With Silver Size 36 B
Color:Violet Indigo-Out of stock
Blue With Silver, $39.95
Fresh Berry, $44.99
Green With Silver, $48.15, Out of stock
Teal Rose Gold, $57.52, Out of stock
selected, Violet Indigo, $56.79, Out of stock
Whimsy Pink, $44.16, Out of stock
Almond Rose Gold, Unavailable
Orchid With Rose Gold, Unavailable
Red Rose Gold, Unavailable
Clothing Size:38 B-Out of stock

Key item features

Fruit of the Loom
Current price is $56.79
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Customer ratings & reviews

4.3 out of 5 stars
stars759 ratings410 reviews
How item rating is calculated
  1. 5 stars68% (514)
  2. 4 stars13% (99)
  3. 3 stars7% (50)
  4. 2 stars5% (38)
  5. 1 star8% (58)

Reviews summary

Pros
  • : Has a refined look under clothing.
  • : Made of smooth material that feels gentle against the skin.
  • : Provides a comfortable amount of elevation.
  • : Fits according to standard bra size measurements.
  • : Provides lift and foundation without digging.
Neutral
  • : Offers great value for some, but seems expensive to others.
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Showing 1-3 of 410 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?707LP0PJ4KN57422318341
Mar 5, 2025
Mandy O
5 out of 5 stars review

Seller Verified Purchase

38b Maiden form Push-up bra

Very comfortable, doesn't rise up. Fits well.

Review from Maidenform
Helpful?707LP0PJ4KN57422318341
Mar 14, 2026
NotJustAnother
5 out of 5 stars review

Seller Verified Purchase

Looks good! Husband likes it

Husband loves it. Has already gotten it dirty a few times ;) I am usually a 34a but this bra fits me good at 34b. I have yet to try a 34a in this bra to see the difference. It feels good to wear all day.

Review from Maidenform
Helpful?707LP0PJ4KN57422318341