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The LOGO Design Idea Book, (Paperback)

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Key item features

Book Overview: This paperback, published on August 6, 2019, offers an accessible introduction to the fundamental elements of effective logo design.
Authoritative Authors: Written by Steven Heller and Gail Anderson, recognized authorities in design, ensuring expert insights into the subject.
Design Inspiration: Features 50 logo examples, providing graphic design and branding inspiration for various design elements like arrows, shapes, and letters.
Key Design Elements: Explores crucial aspects of logo creation, including developing memorable monograms, creating impactful symbols, and incorporating humor.
Target Audience: An indispensable resource specifically tailored for students, beginners, and anyone interested in understanding logo design principles.
Content Structure: Chapters delve into practical advice such as giving personality to letters, transforming identities, and including secret signs within designs.
Related Resources: Part of a series that includes other "Idea Books" like The Graphic Design Idea Book and The Typography Idea Book for further learning.

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Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Pub date
August 6, 2019
Pages
128
Reading level
General
Subgenre
Graphic Arts

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Product details

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design!

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

The LOGO Design Idea Book, (Paperback)
Author: Laurence King
ISBN: 9781786274120
Format: Paperback
Publication Date: 2019-08-06
Page Count: 128

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Art, Music, and Photography

Pub date

August 6, 2019

Warranty

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