Podcasting For Brands: The practical book with materials and downloads: Create a successful podcast for your marketing, , (Paperback)

Podcasts are an absolute trend medium! In contrast to the fast-paced world of social media, a podcast guarantees you the undivided attention of your listeners. That's why podcasts are ideal for in-depth topics and for building a close bond with your target group.

In this book, podcast producer Kurt Woischytzky explains how you too can record and publish a successful podcast in simple steps. He shares his experiences with more than 200 customers from a wide range of industries and provides helpful practical tips. The book is supplemented by easy-to-understand tutorials, worksheets and templates to download.

This book is written for people who want to create a professional podcast in simple steps and who want to start directly in practice - without unnecessary theoretical treatises. The following topics are covered in this book:

Podcast Strategy

• How business podcasts work
• Getting to know your target audience
• Finding the perfect podcast topic
• Creating a concept

Editorial Work

• Researching topics and preparing interviews
• Finding and hosting interesting podcast guests
• Authentic presentation infront of the microphone

Recording

• The basics of a great podcast recording
• Recording solo episodes with simple technology
• Mastering interviews with several people
• Remote recording in top quality

Production

• Important post-production steps
• Creating a podcast intro and outro (with video tutorial)
• Editing a podcast episode using the software Audacity (with video tutorial)

Distribution

• Designing an outstanding podcast channel
• Setting up the podcast hoster and apps (with video tutorial)
• Podcast platforms, charts and rankings
• Strategies for reaching more listeners
• Social media marketing for podcasters
• Building a strong podcast community

The topics in this book are explained in an easy-to-understand way using explaining graphics and overviews. The video tutorials, worksheets and downloads can be accessed via a QR code inside the book.

A comprehensive handbook for aspiring podcasters!