I just received the Divastuff Lip Treatment (MICA) today. This lip treatment is amazing! It is super moisturizing, and it does enhance my natural lip color. I believe the ingredient used to help with the lip plumping effect brings more blood flow to my lips. It doesn't burn, maybe a slight tingle, but feels so nice on my lips. The watermelon flavor is lite. It does make my lips look fuller instantly while providing a nice supple feel to my lips. It stays on well. It does come off when eating or drinking more than sips. But, that is not an issue for me. Even after it is worn off, my lips still have a nice tint, feel smooth, and NOT DRY!I am known as the "Lipstick Queen" whether it's a moisturizing lip balm/tx like this one or a full on matte lip, to a cream color, or a variety of lip glosses. I have about (100) types of lip beauty products I carry with me on a daily basis in my purse, in my car, and on the end table where I sit when I am home.Just to let you know how serious I am about wearing lip products, I have (10) separate clear bags of lip products seprated by color, treatments, and glosses which I label each bag with a label maker. I carry those (10) bags in a large bag in my car every day. When I can, I rotate out colors to carry in my purse. I usually have about 20-25 different lip products in my purse at ALL times on top of my (100) or so lip products in my car. So, yes, I am OBSESSSED with lip care, colors, and textures.I feel in LOVE this product immediately after putting it on my lips! That ONE STATEMENT SAYS SO MUCH ABOUT THE DIVASTUFF LIP TREATMENT coming from me with my history of purchasing and using a very large variety of brands and lip products!Plus, it has some ingredients like Retinol and Marine based Sea Ferment natural substances to continue to reduce fine lines, increase lip moisture, provide a protective barrier, and help lips to build collagen (a protein produced by our skin to keep our skin plump and full). Collagen production in the skin dimenishes with age. So, it becomes more important as we age to use products which promote collagen production. Without collagen you get fine lines, wrinkles, and hollowness as a result of loss of volume in our subcutaneous tissue from the aging process.For credibility on these statements, I am a Women's Health Nurse Practitioner and a Certified Nurse Midwife with 25 years of extensive post grad education and experience. I also have a Minor in Biology and Chemistry. And, I have a wide knowledge base in Skin Care from my own personal research, as well as used a variety of skin treatments to keep my skin youthful, smooth, supple and glowing!Divastuff Lip Treatment has been added to my DEFINITELY WILL BUY AGAIN LIST!I highly recommend buying this lip product! You WILL BE happy you did!FYI: I also purchased the Divastuff Lip Mask/Treatment Night Repair product. Can't wait to see how my lips look in the morning!