80/20 Sales And Marketing : Master The 80/20 Principle And Make More Money Without More Work: 8020 Rule In Sales Team Performance (Paperback)

Sure, you've probably heard about the 80/20 Principle (aka "The Pareto Principle"), which says 80% of your results come from 20% of your efforts.

But do you understand its true power to transform your sales and marketing efforts?

With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:

- Slash sales & marketing time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain "Pareto principle" positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)