Marketing of Library and Information Products and Services in Academic Libraries of Uttarakhand: A Study (Hardcover)

In study for the introduction were discussed the following points are libraries
and concept of marketing, developing marketing programme/marketing mix,
information marketing in university libraries, information as a product, barriers
in marketing information products and services, marketing strategy, tools for
marketing of library information services, need for marketing of information,
and benefits of marketing of library information products. 1.0 Libraries and
concept of marketing