Neue Perspektiven Der Marktorientierten An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Respon, (Paperback)

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Neue Perspektiven Der Marktorientierten An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Respon, (Paperback)
Author: Gabler Verlag
ISBN: 9783834933386
Format: Paperback
Publication Date: 2011-09-08
Page Count: 97

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Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20110908
Pages
97
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0

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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Neue Perspektiven Der Marktorientierten An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Respon, (Paperback)
Author: Gabler Verlag
ISBN: 9783834933386
Format: Paperback
Publication Date: 2011-09-08
Page Count: 97

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20110908

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Neue Perspektiven Der Marktorientierten An Integrative Approach to Innovation Management: Patterns of Companies&apos; Innovation Orientation and Customer Respon, (Paperback)

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