Go Figure! New Directions in Advertising Rhetoric, (Hardcover)

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Go Figure! New Directions in Advertising Rhetoric, (Hardcover)
Author: Routledge
ISBN: 9780765618016
Format: Hardcover
Publication Date: 2007-12-15
Page Count: 336

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Manual & guide type
Instruction Manual
Book format
Hardcover
Edition
1
Pages
336
Language
English
Pub date
20071215

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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

Go Figure! New Directions in Advertising Rhetoric, (Hardcover)
Author: Routledge
ISBN: 9780765618016
Format: Hardcover
Publication Date: 2007-12-15
Page Count: 336

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Specifications

Manual & guide type

Instruction Manual

Book format

Hardcover

Edition

Pages

336

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