L'Oreal Paris Superior Preference Permanent Hair Color + Magic Root Cover Up Set, Medium Brown
Key item features
L'Oreal Paris Superior Preference Permanent Hair Color + Magic Root Cover Up Set, Medium Brown
- Our Magic Root Cover Up conceals grays in seconds for flawless roots
- Lightweight formula, no smudging or sticky residue, ammonia-free
- Perfect for in-between salon visits
- Magic Root gives coverage to grey roots and lasts until your next shampoo
- Good for all hair types and textures
- Preference's superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage.
- Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.
Specs
- Hair color shadeMedium Brown
- Hair color catBrown
- Color descriptorVibrant
- Hair coverageFull Coverage
- FeaturesEasy to Apply
- Hair product formCreams
Reviews summary
- : Formula is smooth and non-drip, making it easy to apply.
- : Covers gray hair evenly and uniformly.
- : Produces vibrant, natural-looking hair color with good coverage.
- : Offers varying light to dark and cool undertones.
- : Can be long-lasting, but may also fade quickly.
- : Varies from mild and pleasant to strong and overpowering.
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Product details
L'Oreal Paris Superior Preference Permanent Hair Color + Magic Root Cover Up Set, Medium Brown, L'Oreal Superior Preference Hair Color our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color thats fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. L'Oreal Paris Magic Root Cover Up Concealer Spray, 08 Medium Brown, Need a quick root touch up to cover gray hair Try Magic Root Cover Up. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application will last until your next shampoo, plus it's ammonia-free, peroxide-free, and contains no synthetic dyes.
L'Oreal Paris Superior Preference Permanent Hair Color + Magic Root Cover Up Set, Medium Brown
- Our Magic Root Cover Up conceals grays in seconds for flawless roots
- Lightweight formula, no smudging or sticky residue, ammonia-free
- Perfect for in-between salon visits
- Magic Root gives coverage to grey roots and lasts until your next shampoo
- Good for all hair types and textures
- Preference's superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage.
- Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.
Specifications
Hair color shade
Hair color type
Brand
Hair color cat
Indications
Stop Use Indications
Skin Care Concern
Directions
Instructions
Warranty
Warranty information
Warranty url
Ingredients
Inactive Ingredients
Color Gel: Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, p-Phenylenediamine, Resorcinol, Erythorbic Acid, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, N,N-BIS(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Linalool, Citronellol, 2,4-Diaminophenoxyethanol HCI F.I.L. #D34914/2
Ingredients
Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium DimethylamiNopropyl Coco Aspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, P-Phenylenediamine, ResorciNol, Erythorbic Acid, M-AmiNopheNol, Alpha-Isomethyl IoNone, EugeNol, NO,NO-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Linalool, Citronellol, 2,4-DiamiNopheNoxyethaNol Hci F.I.L. #D34914/2, Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.I.L. #D12836/18, Care Suprêmeî Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Dimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat, Lecithin, Tocopheryl, Sodium Pca, Oleth-10, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal F.I.L. #D158454/4
Active Ingredients
salicylic acid
Warnings
Warning Text
State Chemical Disclosure
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Customer ratings & reviews
Reviews summary
- : Formula is smooth and non-drip, making it easy to apply.
- : Covers gray hair evenly and uniformly.
- : Produces vibrant, natural-looking hair color with good coverage.
- : Offers varying light to dark and cool undertones.
- : Can be long-lasting, but may also fade quickly.
- : Varies from mild and pleasant to strong and overpowering.
Customer photos
+6764 images
Showing 1-3 of 8,369 reviews
Don't be afraid of the "New and Improved" formula
I have been using Preference hair color for over 25 years, and shade #8 medium blond exclusively for the last five years. I color my regrowth only every six weeks, and when I noticed last year that they changed the formula I was terrified of disaster and purchased every box of the old formula that I could find. Well my stash finally ran out and I was forced to use the new formula for the first time. I don't care about the smell changing or the texture being more runny as others have complained with the new formula... I just want the color to turn out the same as it always has and since I dye my regrowth only I did not want to end up with two different colors on my head. Upon opening the box I noticed the developer has changed from 20 volume to 25. More peroxide, and more lift. Knowing this, I reduced the total time I let it sit on my head from my usual 40 to 30 minutes. I also brushed it through the length of my hair with an applicator brush once it had been applied to the roots. I am pleased to say it turned out beautifully and looks the same as it normally does. I am not sure why L'Oreal decided to change the formula that worked so well for so many for dozens of years. But all of the previous reviews from the long-time users like myself had me absolutely terrified as they all seemed to have bad experiences, but for me it turned out alright. Just follow the new instructions for reduced processing time and blend it through the length of your hair and you should be okay.
2025 new formula 2.5 stars. Previously 5 stars.
I've used L'Oréal Preference for 20 plus years and always been very happy. However the formula must have changed in 2025. It is so thin now that it drips everywhere and takes longer to color my grey hair. Not to mention that the price has gone up. I will be looking for a different drug store hair color.
Hi juliemariebrown! We understand being concerned when a product you have used appears different than expected. Preference was reformulated. The new formula provides improved richer color, longer lasting high definition color, and better long term coverage of grays. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Does not cover grey anymore
I have used shade #4 superior preference since 2021. I bought two boxes of the new formula and the first box did not cover my grey roots. I just used the second box and left the product on a bit longer 35 min and it did not cover the greys very well again. It is frustrating to have this with the new formula as you would think it would be better. Please go back to old formula.
Hi there! Thank you for reaching out to us about your experience with the Superior Preference Fade Defying Shine Permanent Hair Color, in the 4 Dark Brown shade. We are sad to hear that this did not give the gray coverage you had hoped for. We know this can be frustrating and we will share this with our production team. We suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.
