The Selling Mindset: How To Boost Your Sales Value: Discover Customer Hacks That Open Perpetual Sales (Paperback)

""What do customers really want?"
"Why do customers inquire and never come back?"
"How do I get more customers to buy into my products and services?"
"How do I stop struggling with my sales?"

These are some of the questions that inspired this series of books by Sales and Marketing expert, Dapo Onamusi. Imagine a self-help book that takes you through the back door into the mind of your ideal customer. HOW TO BOOST YOUR SALES VALUE will help you Master and Leverage on the Real Reasons Why your Customers Buy! It explores the concept of Value from the perspectives of both the Business and the Customer.

The first part opens with "Things You Need To Know", which unpacks the value subject from a deeper perspective and explains why everybody desires Value enough to pay for it. In this section, you are enlightened on how to view your products and services from your customers' perspective always. You are also directed to compare what you perceive you are selling versus what your customers perceive they are buying. This part also takes you on a journey into the Science of Value - where different factors that affect value are explored. Such factors include personal preference, time, circumstance, location, market forces and policies.

The second part takes the journey further with "Things You Need To Do", which guides you to find out why your customers want whatever they buy, then instructs you to leverage on that reason in your marketing pitch, always. It explores the difference between rational values and emotional values in a product or a service. At the end of the second part, the closing chapter guides you as the value provider on how to sell at the price of your choice. This could only be possible because after going through the book, you now fully understand what your offering means to your customer.

The book climaxes with the debunking of 10 Customer Myths as follows:
Customer is king
Customer has limited budget
Customer knows what he wants
Customer of all types are yours
Customer is doing you a favour
Customer must not be sacked
Customer should be profitable
Customer runs your business
Customer is always correct
Customer must be loyal

The book is loaded with lots of examples and scenario illustrations to explain the featured concepts.

HOW TO BOOST YOUR SALES VALUE is one out of seven books in THE SELLING MINDSET SERIES, compiled in response to questions from startups and business owners that are struggling with sales and customer retention. Other books in the series include:

THE SELLING ENERGY
ANYBODY CAN SELL. EVEN YOU!
THE ART OF GIVE AND TAKE
BUSINESS IQ VERSUS EQ
THE ATTITUDE CUSTOMERS LOVE
ACTIVATE THE 3Cs OF SELLING

This book seeks to demystify the concepts of Sales, Marketing and Customer Psychology by using easy words free of technical jargons to drive the point home.

About the Author
For over 20 years, Dapo Onamusi has worked actively in different areas of Marketing Communications - Brands Design & Management, Advertising, Strategy, Creative, Media, Production etc and has helped different businesses, home and abroad achieve their marketing objectives and deliver on their bottom line. In the course of his career, Dapo has tried a number of ideas that failed, he has also tried quite a number of ideas that hit significant successes. In all of these, he has learnt what works and what doesn't, most of which he shares in his training and unpublished writings."