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Tony Schwartz; John Carey

The Responsive Chord: How media manipulate you: what you buy...who you vote for...and how you think.

Name: The Responsive Chord: How media manipulate you: what you buy...who you vote for...and how you think.
Brand: Tony Schwartz; John Carey
SKU: 55597010
Price: 11.59 USD
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The Responsive Chord: How media manipulate you: what you buy...who you vote for...and how you think.The Responsive Chord How media manipulate you what you buy who you vote for and how you think 9781633536050

Book Format:Paperback

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The Responsive Chord (Paperback)

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Pub date
2017-01-10
Pages
196
Reading level
General/Trade
Edition
Standard Edition

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Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

The Responsive Chord (Paperback)

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences, Business & Investing

Pub date

2017-01-10

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The Responsive Chord: How media manipulate you: what you buy...who you vote for...and how you think.

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