L'Oreal Paris Feria Shimmering Permanent Hair Color, 521 Cool Amethyst (Iridescent Brown), 1 kit
L'Oreal Paris Feria Shimmering Permanent Hair Color, 521 Cool Amethyst (Iridescent Brown), 1 kit
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L'Oreal Paris Feria Shimmering Permanent Hair Color, 521 Cool Amethyst (Iridescent Brown), 1 kit

L'Oreal Paris Feria Shimmering Permanent Hair Color, 521 Cool Amethyst (Iridescent Brown), 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color 521 Cool Amethyst Iridescent Brown 1 kitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Downtown Denim Dark Blue Brown 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color P1 Sapphire Smoke Smokey Blue 1 KitL Oreal Paris Feria Toner Anti Brass Ice Blonde Ash Blonde 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V28 Midnight Violet Deepest VioletL Oreal Paris Feria Permanent Hair Color P2 Rosy Blush Smokey PinkL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 40 Espresso Deeply BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 21 Starry Night Bright BlackL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 100 Pure Diamond Very Light Blonde 1 kitL Or al Paris Feria Shimmering Permanent Hair Color for Adults 10 Jet Black 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Fuchsia Cha Vivid Fuchsia 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color B61 Downtown Brown Strengthens Hair 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color 65 Honey Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 26 Black Chery 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 50 Havana Brown Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Permanent Hair Color 45 French Roast Deep Bronzed BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Crystal Brown 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color R68 Ruby Rush Rich Auburn True Red 1 kitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 11 21 Bad to the Blonde Color Booster 1 KitLoreal Hair ConditionL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V38 Violet Noir Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 63 Sparkling Amber Light Golden Brown 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush Intense Medium Auburn 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R48 Red Velvet Intense Deep Auburn 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 36 Chocolate Cherry Strong Hair 1 KitL Oreal Paris Feria Permanent Hair Color 721 Dusty MauveL Oreal Paris Feria Permanent Hair Color V48 Violet Vixen 1 Kit Up to 40 Percent Stronger HairL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color C74 Copper Crave Up to 40 Percent Stronger Hair 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 20 Black Leather Up to 40 Percent Stronger Hair 1 Kit
Hair Color Shade:52 Medium Cool Iridescent Brown
Size:1 Kit

Key item features

  • L'Oreal Paris Feria Shimmering Permanent Hair Color, 521 Cool Amethyst (Iridescent Brown), 1 kit
  • L'Oréal Paris Feria gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair
  • Up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner.
  • Formulated with 3X highlights for a prismatic blush shimmer. Feria's prismatic color spectrum is custom-blended by L'Oréal Paris expert colorists for bold, head-turning hair color shades
  • This hair color is available in a shimmering, iridescent brown shade
  • This hair color comes in a 1 kit dispenser.
Current price is $21.98
Price when purchased online
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  • Free 30-day returns

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Sold and shipped by Merchantwisehq llc
4.069444444444445 stars out of 5, based on 72 seller reviews(4.1)
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Customer ratings & reviews

4 out of 5 stars
stars14K ratings8,077 reviews
How item rating is calculated
  1. 5 stars63% (8,908)
  2. 4 stars10% (1,459)
  3. 3 stars6% (802)
  4. 2 stars4% (590)
  5. 1 star16% (2,290)

Reviews summary

Pros

  • : Application process is straightforward.
  • : Has a rosy glow and appears natural.
  • : Has a light and non-overpowering fragrance.
  • : Rich, bold, and long-lasting shade.

Neutral

  • : Can be effective, but inconsistent across users.
  • : Can be rich and vibrant, but may appear darker than expected.
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Showing 1-3 of 8,077 reviews

Oct 15, 2025
anonymous
Walmart Associate
Item details
Hair color shade: P2 Rosy Blush Smokey Pink
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Love this, only one that works for a pale pink.

I spent so much time and money on every semi %26 Demi permanent brand and method trying to get pale pink. I started out with it being very yellow bleached blonde, so I hoped it would end up like a light rose gold. Which with this color it finally did. It did require 2 boxes at first but I bet refreshing the color, if needed, will only need one. Every other color I tried was blotchy, uneven, didn’t work on my roots, didn’t take at all or the color was not at all what it claimed (most were straight up orange). I should have taken more pics. These pics are: first one is right after coloring and second is 3 weeks later (about 5 washes). It doesn’t wash out really. Which, I had kind of wanted it to be temporary, but I’d rather it look good and just use color remover later if needed. Highly recommend.

Helpful?667WG6DRVUBR554516242
Dec 6, 2025
Lmaris
Item details
Hair color shade: P1 Sapphire Smoke (Smokey Blue)
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

exactly what I wanted!

i previously used a different brand nut decided to try this when i decided to go back to silver-blue. i didn't bleach my naturally dark brown with 15-20% grey hair as light as I usually did for the other brand, but the result was perfect.

Helpful?667WG6DRVUBR554516242
Oct 23, 2025
Roxanne
Item details
Hair color shade: R57 Cherry Crush (Intense Medium Auburn)
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Cherry Crush is my Favorite color

Cherry Crush is my favorite. I always use two boxes to get my hair fully saturated. I've only used l'oreal feria but i love it so havent try other brand's.

Helpful?667WG6DRVUBR554516242