Dark and Lovely Go Intense Ultra Vibrant Color, Unisex, Permanent Hair Color, 68 Passion Plum
Dark and Lovely Go Intense Ultra Vibrant Color, Unisex, Permanent Hair Color, 68 Passion Plum
Hero image 0 of Dark and Lovely Go Intense Ultra Vibrant Color, Unisex, Permanent Hair Color, 68 Passion Plum, 0 of 4

Dark and Lovely Go Intense Ultra Vibrant Color, Unisex, Permanent Hair Color, 68 Passion Plum

3.8 stars out of 17 reviews
(3.8)|
17 ratings

Key item features

  • COLOR & SHINE: This high-pigment, high-care permanent non-drip color for African-American hair features color & shine boosters & up to 100% gray coverage in an anti-drying creme gel with hydrating olive oil.
  • GO INTENSE FOR FAST, VIBRANT RESULTS: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.
  • VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.
  • UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.
  • Always read all product labeling and instructions completely prior to use. 
  • Haircolor can cause an allergic reaction. 
  • Do not use if you’ve already had a reaction to a hair color product or if scalp is sensitive, itchy or damaged. 
  • Tattoos may increase risk of an allergic reaction. 
  • Do skin allergy test 48 hours before each use of this product. 
  • Don’t use over compound henna or progressive color. 
  • Wait at least 14 days after bleach, relaxing or perm before use. 
  • Don’t use on children. 
  • This is a safety summary. Read all labeling and instructions completely.
Current price is $12.49
Price when purchased online
Out of stock

How do you want your item?

How do you want your item?
Out of stock
Report an issue with this seller

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Warnings

Customer ratings & reviews

3.8 out of 5 stars
stars17 ratings7 reviews
How item rating is calculated
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 7 reviews

Apr 29, 2021
Emily
5 out of 5 stars review

Verified Purchase

Amazing color

This color is amazing. I got plum and I love it. Works great on gray hair, the only thing is there is not a lot of dye in this kit. If you have hair past your shoulders buy 2 or you will not have enough.

Helpful?38N5TLCXHKZB55204729
Apr 18, 2020
Macui
5 out of 5 stars review

Verified Purchase

My one and only!

Only hair dye that covers the grey hair well.i use it every month.Leaves my hair feeling great and with a great color!!!

Helpful?38N5TLCXHKZB55204729
Apr 19, 2020
Leonardo
4 out of 5 stars review

Verified Purchase

Great fix for quarantine boredom!

I naturally have super black, coarse hair so I was very skeptical this would work! Well being in quarantine made me give it a shot! At first, i was super disappointed and could only see color pay off in bright light but went back through my hair with the remaining formula a few days later and am super happy with the results! It's still a very dark purple, but it is definitely a noticeable difference! My hair is short, so one box was enough, but I'd definitely recommend picking up two if you have longer hair!

Helpful?38N5TLCXHKZB55204729