

Dark and Lovely Go Intense Ultra Vibrant Color, Unisex, Permanent Hair Color, 68 Passion Plum
Key item features
- COLOR & SHINE: This high-pigment, high-care permanent non-drip color for African-American hair features color & shine boosters & up to 100% gray coverage in an anti-drying creme gel with hydrating olive oil.
- GO INTENSE FOR FAST, VIBRANT RESULTS: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.
- VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.
- Always read all product labeling and instructions completely prior to use.Â
- Haircolor can cause an allergic reaction.Â
- Do not use if you’ve already had a reaction to a hair color product or if scalp is sensitive, itchy or damaged.Â
- Tattoos may increase risk of an allergic reaction.Â
- Do skin allergy test 48 hours before each use of this product.Â
- Don’t use over compound henna or progressive color.Â
- Wait at least 14 days after bleach, relaxing or perm before use.Â
- Don’t use on children.Â
- This is a safety summary. Read all labeling and instructions completely.
Specs
- Hair color shadeSpecialty
- Hair color typePermanent Hair Colors
- BrandSoftSheen-Carson
- Hair color catPurple
- Color descriptorVibrant
- Hair coverageFull Coverage
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About this item
Product details
SoftSheen-Carson Dark and Lovely Go Intense Ultra Vibrant Color, Permanent Hair Dye, Female, Passion Plum 68. This intensifying hair color line is precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine. Its nourishing conditioner with Olive Oil gives hair an incredibly soft feel. Go Intense provides up to 100 percent gray coverage, in an easy to use at home hair coloring kit. Packaging May Vary. What you receive may not be what is reflected on site.
- COLOR & SHINE: This high-pigment, high-care permanent non-drip color for African-American hair features color & shine boosters & up to 100% gray coverage in an anti-drying creme gel with hydrating olive oil.
- GO INTENSE FOR FAST, VIBRANT RESULTS: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.
- VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.
- Always read all product labeling and instructions completely prior to use.Â
- Haircolor can cause an allergic reaction.Â
- Do not use if you’ve already had a reaction to a hair color product or if scalp is sensitive, itchy or damaged.Â
- Tattoos may increase risk of an allergic reaction.Â
- Do skin allergy test 48 hours before each use of this product.Â
- Don’t use over compound henna or progressive color.Â
- Wait at least 14 days after bleach, relaxing or perm before use.Â
- Don’t use on children.Â
- This is a safety summary. Read all labeling and instructions completely.
Specifications
Hair color shade
Hair color type
Brand
Hair color cat
Directions
Instructions
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Ingredients
Intense Conditioning CrãˆMe Gel Color: 32925 Ca2? Aqua / Water / Eau, Paraffinum Liquidum / Mineral Oil / Huile Minerale, Cetearyl Alcohol, Ethanolamine, Steareth-20, Ammonium Hydroxide, 2,4-Diaminophenoxyethanol Hci, Steareth-2, Toluene-2, 5-Diamine, Pentasodium Pentetate, Polyquaternium-6, Parfum/Fragrance, Ammonium Thiolactate, Resorcinol, Olea Europaea Oil / Olive Fruit Oil, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate Thioglycerin Fil D48591/2 Creme Developer: 178914 U - Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid Fil D12836/20 Shine Booster/Ampli-Eclat: 43190 Ss - Aqua / Water / Eau, Glycerin, Pentylene Glycol, Oleth-20, Amodimethicone, Peg-12 Dimethicone, Parfum/Fragrance, Oleth-10, Trideceth-5, Polyquaternium-67, Trideceth-10, Benzyl Salicylate, Phenoxyethanol, Peg-45M, Limonene, Benzyl Alcohol, Xylose, Chlorhexidine Digluconate, Benzyl Benzoate, Citric Acid, Acetic Acid, Sodium Acetate, Sodium Chloride, Isopropyl Alcohol, Bht Fil D189995/1 Extra Caring Conditioner: 43083 Ss3 ? Aqua / Water / Eau, Cetearyl Alcohol, Elaeis Guineensis Oil/Palm Oil, Behentrimonium Chloride, Parfum/Fragrance, Pyrus Malusfruit Extract/Apple Fruit Extract, Glycerin, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Sodium Benzoate, Citric Acid, Niacinamide, Pyridoxine Hci, Butyrospermum Parkii Butter/Shea Butter, Olea Europaea Oil/Olive Fruit Oil, Saccharum Officinarum Extract/Sugar Cane Extract/Extrait De Canne A Sucre, Chlorhexidine Dihydrochloride, Persea Gratissima Oil/Avocado Oil, 2-Oleamido-1, 3-Octadecanedoil, Ribes Nigrum Seed Oil/Black Currant Seed Oil, Phenoxyethanol, Citrus Limon Peel Extract/Lemon Peel Extract, Ci 19140/Yellow 5, Camellia Sinensis Leaf Extract, Ci 15985/Yellow 6, Tocopherol, Glycine Soja Oil/Soybean Oil Fil D183770/1
Warnings
Warning Text
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Customer ratings & reviews
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Showing 1-3 of 7 reviews
Verified Purchase
Amazing color
This color is amazing. I got plum and I love it. Works great on gray hair, the only thing is there is not a lot of dye in this kit. If you have hair past your shoulders buy 2 or you will not have enough.
Verified Purchase
My one and only!
Only hair dye that covers the grey hair well.i use it every month.Leaves my hair feeling great and with a great color!!!
Verified Purchase
Great fix for quarantine boredom!
I naturally have super black, coarse hair so I was very skeptical this would work! Well being in quarantine made me give it a shot! At first, i was super disappointed and could only see color pay off in bright light but went back through my hair with the remaining formula a few days later and am super happy with the results! It's still a very dark purple, but it is definitely a noticeable difference! My hair is short, so one box was enough, but I'd definitely recommend picking up two if you have longer hair!







