Virtue Thickening Full Hair Care Conditioner for Fine or Flat Hair, 2 oz

4.3 stars out of 956 reviews
(4.3)|
956 ratings

Key item features

  • KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. • Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. • Artichoke Leaf: A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
  • KEY CLAIMS: • 84% of women said their hair felt thicker.* • 87% of women said their hair had more body.* • 86% of women said their hair looked fuller.* *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
  • A lightweight cream conditioner that won’t leave hair tangly or tight.
Current price is $18.00$9.00/fl oz
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Customer ratings & reviews

4.3 out of 5 stars
stars956 ratings656 reviews
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Reviews summary

Pros
  • : Leaves hair with a silky texture.
  • : Leaves hair with a significant boost.
  • : Leaves hair feeling fuller after use.
  • : Leaves a pleasant aroma after use.
  • : Provides lasting noticeable hair volume.
Cons
  • : Product's cost is not justified by its performance.
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Showing 1-3 of 656 reviews

Jan 1, 2026
Walmart customer
Top Reviewer
Item details
Size: 2 fl oz
5 out of 5 stars review

Verified Purchase

EXCELLENT PRODUCT-VERY EXPENSIVE

I LOVE this shampoo-conditioner line and have bought several different flavors of it, loved them all. I generally buy the sample sizes and spread them out among hair washes because it is SO INCREDIBLY EXPENSIVE, in comparison to other brands I have used. While I don't doubt it's worth the price, I just can't afford regular use of it. I guess this shampoo isn't a good value for people on a budget. I'd say my income is in the middle-upper middle class income level. On occasions when I get a commission, that's better than usual, I splurge on a sample size, which I think are 3 oz, and last about 2 weeks with careful use in between other shampoos, and they were $19 /- EACH.

Helpful?3KH9M232A9J7538676731
Dec 30, 2025
Lauren F.
5 out of 5 stars review

New biggest fan of Virtue!

New biggest fan of Virtue! I tried bar shampoos and conditioners for about a year but they left me disappointed and searching. Finally a product that feels clean and makes my hair look and feel amazing.

Review from VIRTUE
Helpful?3KH9M232A9J7538676731
Nov 4, 2025
Wendy M.
5 out of 5 stars review

Virtue lives up to the hype.

The virtue shampoo and conditioner is truly the best haircare product on the market. You immediately see and feel the results of using Virtue. It lives up to all of the hype about it being "based on science". Not only does my hair look and feel great, but my scalp is now in great shape after using Virtue.

Review from VIRTUE
Helpful?3KH9M232A9J7538676731