Digital Advertising: Past, Present, and Future (Paperback) by Daniele Fiandaca, Patrick Burgoyne

9780956608307. New condition. Trade paperback. Language: English. Pages: 184. Trade paperback (US). 184 p. Contains: Unspecified. Includes unspecified. Intended for professional and scholarly audience. What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."