Developing Major Gifts: Turning Small Donors Into Big Contributors (Paperback) by Laura Fredricks, Laura Fredericks
Developing Major Gifts: Turning Small Donors Into Big Contributors (Paperback) by Laura Fredricks, Laura Fredericks
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Developing Major Gifts: Turning Small Donors Into Big Contributors (Paperback) by Laura Fredricks, Laura Fredericks

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Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readi
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